Content Strategist - Health eCareers

Marketing Centennial, Colorado


Description

Health eCareers is looking for a Content Strategist who can cultivate a community of highly engaged health care professionals through strategic content. The candidate will create a content strategy and develop content aimed at establishing Health eCareers as the leading career resources for health care professionals.  This role is an integral part of our marketing team and will help shape how we engage with health care professionals and customers to reinforce Health eCareers as a thought leader in our field. The Content Strategist will lead the development, execution and measurement of content for the Company and leverage his/her expertise to drive the tactical execution of a cohesive content narrative across on-site, email, and social channels.

Key Responsibilities

  • Develop and lead a content strategy that reflects our position as the leading career resources for health care professionals.
  • Create and manage editorial workflows, freelancers, partners and customers to write, curate and source quality content that engages health care professionals.
  • Collaborate with the Sales and Employer Marketing teams to position Health eCareers as thought leaders with our customers
  • Strategically prioritize and leverage on-site, email, and social channels to maximize user engagement.
  • Directly supervise the operations of Health eCareers' content website and partner microsites, targeted to health care professionals, employers, and recruiters.
  • Oversee a team of freelancers and partners to ensure on time and on budget delivery of content.
  • Own all aspects of content performance, from measurement of keys KPIs and trends to assessing the broader business impact. Provide scheduled and ad-hoc reporting of results and insights to key business partners.
  • Serve as an internal SME championing content best practices and channel ambassador to the rest of the business.

Job Qualifications

  • BS/BA in English, journalism, communications or a related field.
  • Minimum 5 years’ experience in editing, writing, and/or community management.
  • Previous experience working with a CMS such as WordPress, Drupal, Hippo, or HubSpot.
  • Excellent communication skills with colleagues of all levels.
  • Proficiency with Google Analytics and Facebook Insights a plus.
  • Knowledge of SEO principles and best practices.
  • Must be able to think strategically, but stays on top of tactical execution.
  • Organized and efficient with the ability to respond well under pressure.
  • Health care or recruiting experience a plus.

Our Culture

We’re passionate about bringing products to market that help healthcare professionals make the most of their calling.  We enable healthcare employers to reduce time to fill and improve the quality of candidates they engage with.  We partner with leading healthcare associations and communities to deliver market-leading career centers.  We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.

NOTE: This job description is not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job as of the date this job description was prepared. Management reserves the right to modify this job in order to meet business needs.

Health eCareers helps healthcare providers make the most of their calling. With thousands of healthcare employers across the United States and a network of more than 60 exclusive association and community partners, Health eCareers supports qualified healthcare providers in finding opportunities with employers looking for top talent. Health eCareers also offers industry news and career advice targeted to your healthcare specialty, as well as the latest healthcare salary data. For employers, Health eCareers has innovative recruiting tools and services and healthcare hiring insights that you won't find anywhere else. To learn more, visit healthecareers.com.  Health eCareers is service of Everyday Health Media Inc.

About j2 Global

Founded in 1995, j2 Global® (NASDAQ:JCOM) is an award winning, leading provider of Internet services through its two divisions: Business Cloud Services and Digital Media.

The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe® and Onebox® and operates a messaging network spanning 49 countries on six continents.

The Digital Media Division, created with j2 Cloud Services’ November 2012 acquisition of Ziff Davis, Inc.

Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include Mashable.com, IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.

As of December 31, 2016, j2 Cloud Services had achieved 21 consecutive fiscal years of revenue growth.

For more information about j2, please visit www.j2global.com

Our Culture:

At j2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

J2 Global offers competitive salaries, health benefits, a 401k, and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then j2 is the place for you.

J2 Global® is an Equal Opportunity Employer.