Marketing Specialist

Marketing Hollywood, California


Description

Job Duties:

• Plan, manage and execute day-to-day search engine marketing campaigns across Google Adwords, Bing Ads, and Yahoo! Gemini platforms.
• Keyword research, budget management, bid strategy, ad copy creation and landing page optimization
• Ability to use analytics data to improve PPC campaigns.
• Analyze daily campaign performance to ensure we are hitting our goals.

Job or Project Requirements and Experience:
• 3+ years of experience in search marketing
• 2+ years of experience running large scale search marketing (SEM). Agency experience a plus.
• Proficient in Adwords and Bing interfaces and analytics tools such as Google Analytics.
• Bid management tool experience such as Kenshoo, Doubleclick, Marin, etc.
• Proven experience in achieving measurable targets for customer and revenue growth.
• Independent as well as a team player.
• Excellent organizational, time management, communication, and presentation skills.
• Ability to thrive in a fast-paced, results-driven environment and flexibility to exploit the unexpected and succeed in dynamic situations.
• Education: Bachelor’s Degree strongly preferred
• Intermediate to advanced Excel skills required