Search Engine Optimization (SEO) Specialist

Operations New Providence, New Jersey


Martindale-Avvo is looking for a full time SEO Specialist to join our dynamic New Providence team! The SEO Specialist’s primary goal is to create, design and execute successful SEO campaigns in order to maximize the volume of inbound organic traffic from search engines to a portfolio of client websites. This individual will act as the primary point of contact for any campaign inquiries throughout its life cycle  and make strategic decisions that are tied to all search-related tasks and deliverables. The Specialist will be able to accomplish a successful campaign through a combination of on-page and off-page techniques and provide tangible evidence of the value of SEO to the client and support sales in retaining our customers.

Key Responsibilities:

Research and Competitive Analysis: Create content optimization strategy for new and old accounts. Including specific content recommendations, local business listings optimization and tweaking social media optimization as needed.

Oversee Campaign: Monitor campaign through its life cycle, routinely complete audits and make both on and off-site fixes in order to keep the campaign performing at or above goals.

Optimize: Ability to strategically optimize on-site information including, back-link building, meta-tags, h-tags and alt-tags.

Communicate Results: Report on key metrics. Identify trends, successes and opportunities for improved outcomes. Communicate results and complex concepts in simple language to clients who may not have in depth SEO knowledge.

Team Player: Lead conversations and give presentations during our SEO team knowledge shares on hot topics in the industry and help continue to invest in the team’s personal as well as the department’s growth.


Must Haves:

Minimum 2 years of SEO experience, including local SEO and business listing experience.  

Hands on experience with Google Analytics, Search Console (Webmaster Tools). Additional experience with Screaming Frog, Moz, SEMrush is strongly preferred.

Ability to identify and navigate technical hurdles such as: Webmaster/Search Console diagnostic issues, server and crawl errors. Troubleshoot site penalties: Google My Business suspensions and Schema challenges.

Advanced knowledge and understanding of website best practices and factors which influence rankings and indexation within search engines.

Highly organized, proactive with a proven track record of delivering results that drive organic search traffic growth.

Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics.

Confident in a client-facing role, strong written and oral communication skills. Prior experience in working with demanding clients is a plus.  

The SEO Specialist position requires a daily presence in our New Providence, NJ office. There is no remote/telecommute option.

For consideration you must be able to provide a current or recent domain OR an analytics report that was sent to the client which suggests strategy and improvements.

Why Work With Us?

Martindale-Avvo comprises some of the leading players in the online legal space, including brands that have been trusted for generations: Martindale-Hubbell®, Avvo® and Nolo®. We provide comprehensive legal marketing solutions including real-time lead generation, online legal profiles, live chat, and website services. Our network of resources, including,, Lawyers.comâ„ , and other top-ranking destinations, attracts over 25 million consumers per month — making us the largest legal network online.

We Offer:

  • PTO
  • 401K match
  • Casual work environment - jeans everyday!
  • Game room and cafe on-site
  • Proactive communication across team, on going training.
  • -Bi-monthly SEO knowledge shares with team to showcase results, share tips and tools for client success.
  • Located within walking distance of the Murray Hill Train Station (Gladstone Branch of NJ Transit)

Success starts with having the right people. At Internet Brands, we value and mentor each member of our growing team. We seek out talented, goal-oriented professionals who live and breathe the Internet and thrive in a flexible but challenging work environment. Our team of innovators has enabled Internet Brands to sustain high levels of profitability and success while evolving along with the Internet for over 20 years.

At Internet Brands, we promote an entrepreneurial, friendly culture that applauds innovation and results while embracing change and independence. Our employees are intensely driven and constantly encouraged to reach higher and use creativity to achieve success – all the while enjoying high levels of collaboration and the luxury of coming to work in jeans and sneakers. We are proud to offer a unique blend of the innovation of a start-up with the history, stability, and benefits of an established corporation.

Internet Brands and its wholly owned affiliates are an equal opportunity employer.