Marketing Manager

Marketing Salt Lake City, Utah


Description

Operating as part of the Interiorworx family, Krosswood Doors is a rapidly growing, national door manufacturer based in Salt Lake City. Our large, quality inventory, and loyal network of customers have made Krosswood Doors one of the top manufacturers of wood stile and rail doors in the industry.

Do you have a passion for problem-solving? Are you a visionary for new approaches? Do you love working in fast-paced settings? Then we might have the job for you! We are currently looking for an experienced Digital Growth Marketing Manager. If you have a passion for problem-solving, are a visionary for new approaches, love to work in a fast-paced setting, and have relevant marketing experience, I'd love to talk.

Responsibilities Include:
In this role, you'll be responsible for increasing our new customer acquisition rates and growing our revenue. You'll plan and execute new marketing strategies and manage the paid digital media campaigns. This will lead to increased brand visibility and growth. In this role, you'll work closely with our marketing director and our external tech team to grow our new customer acquisition rates and revenue. You'll develop and execute new marketing strategies and manage all components of our paid digital media campaigns.

Improving, creating, and implementing novel search engine optimization techniques

Use Shopify and Google Analytics tools to evaluate and improve customer experience to ultimately drive conversions

Increase revenue, surpass targeted returns on investments and customer acquisition costs, and create monthly, quarterly and annual revenue projections and ad budgets

Report weekly on cross-channel performance

Conduct deep-dive marketing performance analysis across multiple programs (i.e. email, paid searches, affiliates, etc.) to drive the ROI on campaigns

Test new marketing channels and contribute recommendations for new strategies

Develop, create, plan, execute, and monitor all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns

Write marketing copy for digital channels while ensuring all-around consistency

Requirements
5+ years in Digital Marketing in financial or professional services environments

Demonstrated experience identifying target audiences and developing digital campaigns to engage, inform and motivate

Solid knowledge of website and marketing analytics tools including Google Analytics

Working knowledge of HTML and CSS, with experience working in Shopify.
Experience in setting up and optimizing Google AdWords and LinkedIn and Facebook campaigns

Experience in optimizing landing pages and user funnels

Experience working with project management systems

Sales experience

Bachelor's Degree from an accredited University, preferably in Business, Marketing, Communications, or related subject required

Benefits / Perks:
Competitive Salary DOE
Vacation/PTO
Medical
Dental
Vision
401k