Global Brand Marketing Specialist

Marketing & Design Ponsonby, Auckland, New Zealand

Global Brand Marketing Specialist


Massive opportunity!


Are you looking to take that next step in your marketing career?  Our story is about people’s connection with nature and with each other.  Icebreakers are story-tellers.  We want to share our adventures in nature and get others outside and in amongst it.  Come and work with some of the best marketing brains in NZ.  This is not for the faint hearted though – relentless passion along with hard-work and resilience genes compulsory.


Based in our Global Head Office, Auckland, New Zealand you will be a key support to the Global Head of Brand & Channel Marketing and wider Brand & Channel Marketing Hub team with responsibility for liaising with the Regional Marketing teams.


Who you are:

  • Graduate of Marketing, Business Administration, Sports or similar with a passion/focus on Marketing, Apparel, Textiles
  • Equivalent of 2-4 years marketing experience, ideally with experience in a product based business and company with retail, wholesale and e-com
  • A brand focused marketing graduate, with a passion for building iconic brands through inspiring and engaging creative content


What is on your cv:

  • Ability to bring insights about how to execute with excellence
  • Had executional excellence across a wide variety of marketing programmes and assets, with print production experience preferred
  • Worked on strong brands and growing the profile of these brands through a variety of marketing programmes
  • Create marketing content across owned/earned/shared marketing/communication programmes
  • Built relationships with external partners, such as PR and communication agencies
  • Management of marketing expenses


 What you will do all day:

  • Support the Global Head of Brand & Channel Marketing in the development and delivery of the Global Marketing plans and daily tasks. You will be very busy and no doubt will need learn how to use our awesome coffee machine to keep you going.
  • Assist the Global Head of Brand & Channel Marketing in cascading the global strategy to local markets on time and to a high standard. Exceptional attention to detail will be a must.
  • You need to be a really awesome partner to our design pods and production teams, as well as liaising with external partners (e.g. local events preparations, partnerships/advertising campaigns execution, managing marketing campaign assets creation, campaign reporting etc. )
  • Executing. Across multiple canvasses – in bricks and mortar (both our stores and our wholesale partners stores) and online (ours and wholesalers).  This is no mean feat my friend!
  • Budgets.  Understanding the detail of the planned spend, how to get the best bang for our buck.


We are not a big corporate. We care about our relationships with nature and each other.

We are a fast moving, nimble business with limited resources – the people on our team are here because they want to make a difference and work hard and creatively to make that happen. We are not perfect, we have heaps of work to do. We like people who can think big and strategic and also get their hands dirty.

We’re a world leader in merino clothing and supply our outdoor, performance sport and active lifestyle ranges to more than 5,000 stores across 50 countries. We are headquartered in Auckland, New Zealand with regional offices in Vancouver, BC in Canada, Portland, OR in the United States and Munich in Germany. 

If this opportunity feels like the type of job you’re passionate about, and it fits with your skills and experience, please click apply below to send us your CV with a covering letter explaining why you'd be right for Icebreaker.

The recruitment of this position is being managed by Philippa Irvine, Talent Scout. For any queries, contact Philly directly on +64 21 564 691 or email