Sr. Director - Demand Creation and Integrated Marketing

Marketing Austin, Texas


Description

The Director, of Demand Creation/Integrated Marketing, is responsible for designing multi-touch demand creation programs that leverage both inbound and outbound tactics.   Reporting into the CMO, this person will manage a small team.

You will be responsible for:

Allocating the budget, selecting targets, determining the tactical mix, designing offers and calls to action, and setting individual program goals and measurement criteria. Additional responsibilities include managing external agencies and internal resources, creating demand creation programs "in a box" for direct and indirect sales, and building/managing shared demand creation processes with inside/field/channel sales. Demonstrated ability to leverage the power of Web technologies in demand creation is essential.

This role works in partnership with multiple disciplines to drive demand, including sales, communications, product/solution marketing and field/regional marketing. It will have two direct reports and will be a very active, hands-on role.

On any given day, you will be doing one or all of the following:

  • Develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams
  • Manage a team of Sales and Marketing Development Representatives.
  • Work with product/solution marketing to establish a common campaign framework for the global marketing community to leverage
  • Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Work with Website resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
  • Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
  • Define the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and sales cycle length
  • Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers
  • Juggle multiple projects in a dynamic, high-pressure environment
  • Manage and adhere to budget

What skills and experience do we expect from you?

  • BA or BS degree with MBA in marketing or related business degree strongly preferred
  • 10 or more years of b-to-b demand creation experience
  • Five or more years of b-to-b digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
  • Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
  • Experience building and managing a shared Demand Waterfall with sales
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Demonstrated strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes
  • Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
  • Team player with cross-functional project leadership skills
  • Demonstrated skills in positioning and differentiating products and services
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements 
  • History of successful budget management

We Are:

Well-known across the globe for bringing the restaurant, retail and hospitality industries to the Cloud with our pioneering web & mobile products, superior customer service – and the people who make this happen.

Our Values: Because they are important to us!

Hospitality – We go beyond the expected to provide unparalleled experiences and help our customers do the same.

Empathy - We started in a restaurant. Service of others - both externally and internally - is in our blood.

Innovation – We never give up seeking creative ways to solve tough problems.

Community – We believe in the power of the communities we create and serve, our community of team members and in giving back to the communities we live in.

Fun – This isn’t just a job, it’s a calling, and we love it!

Accountability - We do what we say we’re going to do. If something happens to prevent that, we determine the new course and communicate quickly.

Learn more about us, our story and how we became a part of the HotSchedules family of products and services. Visit the About Us page on HotSchedules.com