Senior Account Executive

Automotive Shanghai, China


Description

Position at Hill+Knowlton Strategies














伟达 (中国) 公共关系顾问有限公司  

Account Executive  

Basic Function  



Project / event Management  

Executes public relations activities for client with an increasing role in direct client involvement.  

Qualifications  






One-to-two years in agency or equivalent  

Ability to write basic documents (i.e. pitch letters, press releases, etc.)  

Understands basic principles of public relations and relevant client industries  

Possesses judgment skills necessary for client contact  

Has knowledge of media and how it functions  

Duties and Responsibilities  

Client Service  


Works on a range of public relations/public affairs activities including:  





research  

writing  

event planning/organization  

logistical support within one or more account teams  





Represents client(s) to the media and manages aspects of media relations, including news  

conferences, promotions, product launches, editorial board meetings, etc.  

Exhibits knowledge of print and broadcast production process; ability to deal with designers,  

producers, and other specialists.  

Begins to build relationships with clients by demonstrating a clear understanding in their business  

and industries.  

Implement & execute client events.  

Self/Staff Management  


Oversees workflow of Account Coordinators and Interns.  


Achieves personal monthly utilization targets.  

Financial Management  


Assists in monthly budget process as assigned, i.e. drafting monthly and/or weekly budget status  

reports as part of budget tracking process, reviewing vendor invoices as they arrive, etc.  

Begins to understand H+K financial systems (JSRs, Estimators, forecasting budgets, etc.).  


New Business  


Identifies incremental business opportunities on current accounts and shares same information  

with appropriate supervisor.  



Continuously looking for new business opportunities for H+K.  

Assists in researching and responding to RFPs and other inquiries from clients and/or new business  

proposals.  

Staff/Self Development  

Continues to expand knowledge, understanding and use of H+K infrastructure resources (HK.net,  







伟达 (中国) 公共关系顾问有限公司  

etc.), utilizes them on a routine basis and ensures subordinates do the same.  

Begins to build a strong network of industry and media contacts.  





Pursues every career development opportunity related to his/her own career advancement.  

Participates in H+K training program.  

Attends one networking event per month.  

Firm Promotion  


Projects a positive image of H+K at all times.  

Others  

Any additional works assigned by company.