Director of Strategic Planning

Creative Toronto, Ontario


Position at Hill+Knowlton Strategies

Hill+Knowlton Strategies is an international public relations company with over 85 offices around the world.

We believe that every corporation, brand and client has a public, and today’s public is more powerful than ever before. They have the power to topple CEOs, reshape corporate and brand strategy, kill products and create unicorns. Today’s public demands truth, transparency and the highest behavioral standards. 

Our client obsession means constantly evolving new products + services to help brands and the public communicate. Always in beta.

At H+K our belief is that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time; whatever role you take at H+K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry.

Our business combines 10 vertical sectors focused on deep industry knowledge, with an evolving number of specialist areas that work horizontally across those sectors. One of those specialist areas of expertise is our Studio. We have a network of Studios around the globe and intend to grow.

What we are looking for:

We would like to appoint a Director of Strategic Planning in Toronto to become an accelerant and catalyst, developing and leading a creative, strategic and innovative hub for our clients and broader network.

As a creative strategist, you are able to interrogate a client’s brief to clearly articulate the objectives and develop clear insights built on data + analytics. You lead research, test ideas and develop brand and campaign strategies. You are both a leader and a doer. You are an experienced visionary with the responsibility of ensuring that the execution supports the strategy.  You are a highly creative thinker and an influential collaborator. 

Here’s what you’ll be doing:

  • Leading and interpreting research + data analytics to provide informed trends, insights and brand value propositions that inspire creative teams  
  • Serving as a true collaborator, crafting creative briefs for integrated campaigns by working closely with the creative team to ensure brand strategy and positioning is right from the start
  • Advocating H+K’s capabilities with new and existing clients; demonstrating how innovative, channel neutral ideas and experiences, informed by data + strategy, can connect brands with their public better than ever before
  • Establishing strong relationships with internal stakeholders to support the creative offering
  • Build on our Always in Beta strategy to drive change in the agency
  • Serving as a spokesperson for the Studio, demonstrating how creative strategy is a driving force for innovation in our client work and within H+K
  • Passion, tenacity and enthusiasm for the H+K brand

 What you’ll need to get here:

  • Proven track record of success leading brand planning/creative strategy for integrated campaigns within the evolving digital landscape
  • Strong leadership skills with the ability to work across multiple industry sectors and teams, both internal and external
  • Ability to understand and interpret research + data analytics to determine key audience insights and develop sound business strategies and smart creative that is informed and aligned with strategic business objectives
  • Team player able to collaborate effectively with our research group, client and creative teams to develop messaging that brings our stories to life, connecting successfully with the target audience
  • Superb business development skills; able to present to clients and internal stakeholders with charisma and passion; effectively selling in the importance of creative strategy
  • Management experience with the ability to lead and inspire a team
  • Passion, tenacity and enthusiasm for the H+K brand

Want to collaborate and create with us?

If you think this is the right position for you, please submit your résumé, cover letter and salary expectations.   We greatly appreciate your interest in H+K and will follow up directly with those candidates whose qualifications meet our needs to discuss scheduling an interview.