Director of Marketing
Description
Responsibilities:
- Establish brand strategy, strategic imperatives and budgets to achieve the business goals
- Lead the planning, development, and execution of HCP promotional activities/engagement via direct selling and digital channels in support of the brand strategy
- Develop and build peer-to-peer marketing strategy and tactics to educate and engage customers through live and digital formats effectively and meaningfully
- Solicit feedback and provide support for sales and account field teams, including the development of new resources, related training, and engagement tools
- Analyse trends in the oncology marketplace through the execution of market research, advisory boards, and analysis of secondary research to support development of marketing strategies
- Manage associated budget and agency partners to deliver innovative, impactful programs that advance the brand strategies and goals across multiple customer segments including healthcare professionals
- Own end-to-end process for promotional materials from idea to execution to include creating materials, managing medical/legal/regulatory review and implementation
- Ensure integration of cross functional team input into development of programs and tactics to ensure strategic alignment, clinical accuracy, and compliance with industry mandates
- Contribute to the development of annual brand plan with responsibility for defining and executing key areas within the tactical plan; continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate
- Deliver executive updates: support preparation for business reviews and new findings on an ongoing basis
- Manage and support special projects, initiatives, and other duties as assigned
Core Relationships:
- Work seamlessly under the direction of the VP Marketing to develop and execute identified tactics/projects outlined within brand strategies
- Collaborate and drive alignment across the extended multidisciplinary HTU teams, including sales, regulatory, legal, compliance and medical/scientific affairs
- Direct external vendors to deliver services and collateral outlined in contractual agreements, with a focus on meeting timelines, budget, and compliance guidelines
- Establish regular engagement with sales and external customers to understand market needs, identify issues and propose compliant solutions
- Engage stakeholders across the broad Helsinn organization, including both US and global partners
Experience:
· 10+ years of progressive experience in US biotech/pharmaceutical industry, with a minimum of 5 years biotech/pharmaceutical marketing · Prior experience in oncology, dermatology, or rare disease is strongly preferred · Strong scientific background or experience is highly valued · Pharmaceutical sales experience is highly valued · Experience with agency management and budget management · Experience with market research process and development of market insights · Experience interpreting and applying FDA regulations that impact promotions and communications within pharmaceutical industry · Excellent communication and presentation skills combined with proficiencies in using standard business computer systems (ie. Microsoft suite) · Proven ability to simultaneously manage multiple complex projects and to meet deadlines, according to business requirements · Strong analytical skills, ability to understand, analyze and act based on data · Proven ability to successfully develop and maintain strong working relationships with cross-functional colleagues and external stakeholders · Track record of meeting or exceeding expectations in goal driven environment · Ability to travel approximately 25% of the time domestically Education
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