Local Marketing Manager - Philadelphia, PA

Marketing Philadelphia, Pennsylvania


Description

Local Marketing Manager

Greater Philadelphia Area (Currently Remote)

 

Heart + Paw (H+P) has an incredible opportunity to join a fast-growing, innovative and fun startup in the petcare industry! H+P is seeking a Local Marketing Manager as we shake up the petcare industry. You come to Heart + Paw with experience marketing for multiple locations/centers/stores and will be a critical member of our leadership team and a significant contributor to the next phase of our growth. You will design and execute a creative marketing strategy to acquire and retain pet parents.

 

Your Day to Day

  • Develop partnerships with local shelters/adoptions centers/companies to create win/win relationships
  • Establish and maintain referral and influencer programs
  • Drive initiatives to give our local centers the credit they deserve for their high-quality care – ex: best of Philly Veterinarian
  • Work with local center teams to create events to promote H+P (i.e. Pet CPR, client education, yappy hours)
  • Promote our brand while growing our organic follower base
  • Create a direct-mail program to expand new customer outreach
  • Create an email marketing campaign to engage customers
  • Design fun goodie-bags/products to complement our customer experience
  • Create graphic design needs for digital ads and print collateral
  • Create press releases and distribute with the assistance of our PR firm
  • Develop pet parent resource blog posts, newsletters, and other materials
  • Collaborate with various departments beyond center-level including Operations, Business Development, Client Experience, and Finance. Your insights will help influence our service roadmap and help our team succeed

 

Meet Heart + Paw!

Heart + Paw is a rapidly growing, integrated pet care company that is set to reimagine petcare! In 2020, our revenues grew over 14x despite the global pandemic. Bringing together a beautiful physical space and digital experience designed for pets, pet parents, and the care team, our centers serve the modern pet parenthood! Heart + Paw offers veterinary care, grooming, day care, retail, and other complementary services at its centers. Thoughtfully designed, digitally enabled and powered by the best and the brightest, Heart + Paw is a destination – for pets, pet parents, and our team.


About You

Looking for a rock star who is passionate about building a brand and loves animals (pet ownership not required)!

  • College degree from an accredited 4-year university or college
  • Minimum 2-4 years of marketing experience
  • High growth operations or start up experience is strongly preferred
  • Experience marketing for multiple locations/stores/centers is strongly preferred
  • Resourcefulness and go-getter attitude
  • Ability to work with all levels of team members from local team member to executive level
  • Strong attention to detail and ability to multitask
  • Client-centric mindset + a desire to create something unforgettable for our pets and their parents

Position Type/ Expected Hours of Work

This a full-time exempt position. The hours of work are Monday through Friday 9am to 5pm. This position operates in a professional office setting as well as at our centers. We are currently working remotely but plan at least 1x/ week to work at a center as a marketing team practicing safe social distancing and mask wearing. This position does require a valid driver’s license.