Digital Sales Director Food, Hearst Magazines Digital Media/Lifestyle & Design Advertising

#4964   |   Advertising Sales New York, New York


The Sales Director’s core responsibility is to focus on meeting and exceeding revenue and budget goals while focusing on driving profitable growth for his/her category focus: food & beverage. The Sales Director will be responsible for all digital advertising revenue within his/her list of accounts, which is primarily composed of East Coast-based clients in packaged goods, grocery, QSR, food (both RTE and ingredient) and non-alcoholic beverage. The Sales Director must be a digital expert with a deep knowledge and understanding of the dynamics of the food industry and grocery advertising, and the competitive set. The Sales Director will also be the digital expert, working in close collaboration with the brand teams at individual titles and Hearst Integrated Media (corporate sales) on integrated opportunities, and to raise the level of comfort on digital sales strategy across the organization. Particular focus should be paid to Hearst’s leading food sites, including Delish.com, GoodHousekeeping.com, CountryLiving.com and RedbookMag.com. Consistent education surrounding the latest technology, trading platforms, marketing trends and metrics for success is crucial. Strong client and agency contacts across the sites comprising the DBU are required.

Qualifications/Key Requirements:
• 7+ years minimum in online media ad sales experience.
• In-depth knowledge of the unique dynamics of the digital CPG marketplace, relevant advertiser segments, industry challenges, etc.
• Proven ability to meet or exceed sales goals as determined by management.
• Must possess a large database of digital agency, strategy and client decision-makers.
• Must be proficient in identifying and establishing prospect lists and creating revenue opportunities.
• Must be a problem solver and creative thinker able to develop solutions based on customer needs.
• Must have excellent communication skills in all environments: email, phone and face to face.
• Working knowledge of Media Metrix, Comscore, @ Plan, Omniture.
• Account Management proficiency from RFP to IO actualization.
• A strong focus on being in-market: attending 8-10 sales-calls, client entertaining, relationship building activities on a weekly basis.



Ideally the candidate would possess:
• Strong sales skills with a proven track record.
• Exceptional organizational skills.
• Customer centric attitude.
• Self-starter with strong team ideals and an entrepreneurial spirit.
• High level of integrated sales experience to maximize content offerings as well as collaboration with Integrated Hearst Magazine and Hearst Corporate initiatives.
• The ability to forecast projected revenue accurately
• A focus on achieving sales metrics including exceeding the average deal size, average close ratio, CPM growth and balancing the ratio of custom to standard programs as it relates to HDM Average.
• IAB Sales Certification preferred


Hearst Magazines is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Pay Transparency Nondiscrimination Provision

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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