Marketing Operations Specialist

Marketing Cincinnati, Ohio

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Description

 
SUMMARY 
The Marketing Operations Specialist supports the marketing team by building, maintaining, and optimizing, scalable data, communications, and process infrastructure to support the company’s connected ecosystem between marketing tools and business software/CRM. This includes designing and managing integrations,  Marketing Automation workflows, campaigns, and lead management processes to enable each business unit’s marketing and communication goals. This individual must be a highly collaborative, analytical and technical marketing expert capable of developing and implementing creative solutions to operational challenges.  
 
 
DUTIES AND RESPONSIBILITIES 
Deliver High-Quality Planning, Strategy & Execution 
  • Design, build, and own processes for ongoing maintenance and enhancement of marketing leads database; work closely with the marketing team to improve/simplify backend systems, facilitate segmentation, lead routing, lead qualification, attribution, and reporting 
  • Build, QA, and maintain marketing automations and integrations to enable marketing programs and campaigns and to maintain data flow between sales tools/CRM (Microsoft Dynamics) and the MarTech stack (Hubspot, etc.) 
  • Coordinate with marketing leaders to develop reports around marketing metrics and analysis; enable monthly, quarterly, and annual business impact reporting through effective data extraction, audit, and analysis 
  • Collaborate to execute the marketing operations backlog and new marketing operations projects with high standards for accuracy and timeliness 
  • Build and optimize systems, tools and standards to improve how the marketing organization works together, with cross-functional partners, and external vendors and contractors 
  • Consistently enhance the integrity of company data, enable improved data quality and governance, and fuel timely and accurate reporting of marketing results 
  • Create new and optimize existing enterprise marketing capabilities, processes and communications tools, and eliminate unneeded tools and processes, to maximize company growth, decrease complexity and cost, and optimize resource utilization 
Elevate the Craft 
  • Identify, socialize and deploy marketing operations best practices  
  • Create common, sharable methodologies and playbooks with marketing and technology counterparts assigned to other brands/divisions 
  • Improve how work is done, and increase efficiency and effectiveness across the company 
 
 
 
Build Relationships & Team 
  • Develop credibility as a subject matter expert in marketing operations, provide strong thinking, and develop superior working relationships across the company 
  • Lead through influence with cross-functional groups including (but not limited to) marketing,  digital technology, product teams, recruiting, and other shared and support services  
  • Be a champion of change; understand the why behind change efforts, communicate transparently, and ensure that you and your team are “ready, willing, and able to help with implementation” 
 
Company and Financial Stewardship 
  • Support the culture consistent with the overall organization's vision, purpose, and values 
  • Ensure compliance with legal and regulatory requirements, as well as internal policies and procedures to mitigate risk and maintain ethical standards 
  • Demonstrate financial stewardship by managing current resources with high efficiency and within provided budget constraints  
  • Perform other duties and responsibilities as assigned 
 
 
QUALIFICATIONS 
  • Bachelor’s Degree in Marketing or equivalent required 
  • Digital marketing experience in a variety of channels, which could include: digital advertising, social media strategy & execution, video creation, SEO/SEM, email and SMS marketing, short and long-form content creation & distribution, influencer, chat, etc. 
  • Technical experience with a variety of marketing tools and technologies such as CRM systems, customer data platforms, marketing automations, APIs and integrations, email marketing tools, SMS marketing solutions, etc. 
  • Embraces and can lead through change, and seizes opportunities that change provides 
  • Ability to build coalitions across functions and work effectively with multidisciplinary teams; understands what it takes to influence others to earn respect and achieve intended results 
  • Solid writing, communications and presentation skills 
  • Highly detail oriented, hyper organized with strong project management and problem-solving capabilities 
  • Creative, out of the box thinker who possesses an entrepreneurial spirit; gets excited about building and creating  
  • Possess a customer service mindset with a sense of urgency, a results orientation, and a demonstrated ability to produce 
Why Health Carousel?  
  • Platinum benefits package including first-day coverage
  • Fully paid maternity leave
  • Paid parental leave
  • Monthly phone stipend
  • 10 company paid holidays, 17 paid days off, 2 Volunteering PTO days
  • Internal training platform and LinkedIn Learning
  • Progressive, ambitious culture
  • We work hard and play hard. We want our employees to be their personal best all of the time, both professionally and personally. 
  • Award-Winning: Best Places to Work in Cincinnati, Ohio - 2016, 2017, 2019, 2020 Largest U.S. Staffing Firms in the U.S. - 2017, 2018, Inc. 5000 Fastest-Growing Private Companies in America - 2016,2017,2018, 2019 
Health Carousel is an Equal Opportunity Employer.  
 

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