Director of Publicity & Marketing, Workman Publishing and Artisan Books
SUMMARY:
Workman Publishing and Artisan Books are hiring a Director of Publicity and Marketing to oversee the publicity and integrated marketing team with a focus on building publicity strategy with an eye towards driving sales. This is a highly collaborative role, reporting to the Executive Director of Marketing and Publicity, and working closely with key stakeholders across the department, company, and sales department.
The ideal candidate will be highly results oriented, with experience in traditional media outreach, events, and author support, as well as marketing efforts such as preorder campaigns, influencer marketing, and direct to consumer efforts. We’re looking for a creative and inspiring leader with a passion for lifestyle, illustrated, and nonfiction publishing and gift products who is excited to work on a diverse list of books and products ranging from cookbooks from the world’s foremost thought leaders to America’s bestselling cat and dog calendars.
This is a NYC based role. Please note our current hybrid model is two days per week in the office. Effective in January 2025, HBG’s hybrid model will be 3 days in-office, 2 days working from home.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Oversee Artisan and Workman publicity team of 4 full-time staff members and 1-2 part time interns.
- Collaborate with Executive Director of Marketing & Publicity and senior members of the marketing and publicity teams to strategize and implement tailored publicity and integrated marketing campaigns across an array of titles covering topics ranging from cookbooks to parenting to business to calendars, brands and more.
- Lead the publicity and integrated marketing team in creating customized strategies to connect each title with its intended audience and extending reach to new audiences with a focus on ensuring that effort matches up with sales impact.
- Execute publicity and integrated marketing campaigns for a variety of frontlist, priority titles and bestselling authors from the early stages of planning and strategy through publication and campaign execution. Responsible for executing all aspects of select campaigns including creating press materials, producing author tours and events, booking national and local media, overseeing travel arrangements, developing and implementing preorder campaigns, overseeing influencer marketing, and brand partnerships.
- Collaborate with Executive Director of Marketing & Publicity to allocate title and overhead budgets.
- Collaborate with Executive Director of Marketing & Publicity and Director of Digital Marketing on advertising strategy and budgets for publicity and integrated marketing campaigns.
- Mentor and assist publicity team and advise on campaign strategy and execution as well as analyzing tactics and adjust strategies accordingly with a focus on driving sales. Oversee work and professional development of team.
- Partner with Executive Director of Marketing & Publicity to lead seasonal brainstorm meetings and create marketing plans.
- Support editorial acquisitions by attending select proposal meetings and writing and presenting promotional plans.
- Work closely with marketing and digital counterparts to facilitate collaboration, communication, streamline processes, and ensure all efforts are in sync.
- Cultivate and maintain close working relationships with members of the press (broadcast, radio, print, online, trades, etc.), pursue and lead pitch meetings, seek out new media outlets, and brainstorm creative pitch ideas.
- Focus on integrated publicity tactics, including marketing, social media, internal communications, direct to consumer efforts, etc.
- Collaborate on the planning and presentations at Sales Conference.
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
- Minimum 8+ years of progressive book marketing/publicity management experience with demonstrated leadership and supervisory skills
- Strong creative vision and brand building experience across multiple fiction and/or nonfiction categories
- Proven ability to create strong integrated campaigns, including traditional as well as paid social, programmatic and search advertising strategies
- Analytical skillset to optimize campaigns for ROI and develop audience insights and targeting strategies that reach existing fans while simultaneously expanding the audience
- Ability to conceive unique marketing campaigns and successfully execute consumer-facing campaigns. Examples required
- Broad expertise in leading and emerging marketing practices in both publishing and adjacent industries and ability to share best practices across the imprint
- Results-oriented, motivated, resourceful, hungry to learn, & demonstrated ability to work both independently and collaboratively in team- and author-facing settings
How to Apply: To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $100,000-120,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.