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GVW Group, LLC – Digital Marketing Manager – Durbanville, Cape Town

Overview:

We are looking for the best and brightest to join our growing marketing team. This position is a new role and will is be based in our Cape Town (South Africa) office. You will be supported by a small team of highly committed, creative, and passionate marketing colleagues in a rapidly growing business seeking a step change in awareness/impact of the Autocar brand, as well as other operating entities within the GVW investment holding company stable..

Responsibilities for this role include strategic planning, operational management, fiscal management, and implementation (to some degree outsourced to Agency 99c in CT) for the digital marketing capability of the GVW Group of Companies, LLC.

Required Capability:

• Ability to drive the implementation and management of a Marketing Automation Software Tool such as Customer.IO.
• Drive the development of the annual digital marketing strategy and the presentation/approval thereof, ensure alignment to corporate strategy.
• Develop, implement, and lead effective digital marketing plan that will achieve marketing’s set objectives and key results (OKRs) based on sound research and insights.
• Take responsibility for the delivery of the Monthly Digital Marketing Report based on variance to OKR’s.
• Work closely with sales and IT (Aculocity) to ensure ZOHO CRM is running effectively within Autocar to enable detailed marketing attribution of lead generation.
• Originate the monthly digital organic media plan by channel and circulate for approval.
• Work closely with sales and IT (Aculocity) to ensure MailChimp and ZOHO are working in synchronicity with updated custom audiences for Autocar.
• Work together with BrightEdge, our SEO supplier to ensure Autocar is meeting its SEO targets.
• Deliver digital planning to meet the lead generation requirements of this B2B business.
• Fiscal planning, management and reporting on Digital Marketing Budgets.
• Work to understand industry, customer, and platform data to inform the social media, website, organic/paid media strategic direction.
• Ensure that messages across all digital platforms are consistent and aligned to the company brand and set us apart from the competition.
• Ensure investment levels per platform are based on sound research and agreed strategy.
• Develop custom target audiences/personas for the brand and three vocational markets.
• Work together with the Agency (99c and other) and internal colleagues to generate, plan, and post all content for various digital and social media platforms.
• Research the competitive environment as well as customer perception and leverage insights to guide the digital strategy.
• Assist in timely response to enquiries on the various platforms as required.
• Liaise with Aculocity for maintenance and changes to company websites as required.
• Be actively involved in Search Engine Optimization efforts.
• Pro-actively monitor the performance of digital channels and marketing strategies.
• The role is not limited to the above subject matter, an important success factor will be the development, onboarding, and implementation of innovative technology to grow the Autocar Brand through its digital presence.
• Ability to drive the implementation and management of a Marketing Automation Software Tool.

Additional Information:

• Key Platforms/Channels: Website, Mobile Site, Facebook, Instagram, YouTube, Linkedin, Twitter
• Geographic Market: North America
• CRM: ZOHO/Mailchimp
• SEO: Brightedge, sSuccessful track record in SEO management
• Successful track record in organic and paid search
• No HR management of team members

Role:

• Full time in office

Environment:

Based in our Cape Town office in Durbanville, this is a output driven environment along with team members providing services to internal customers and not a typical advertising agency environment. There are 4 other marketing staff in the team: two based in the US and two in Cape Town.

GVW Group, LLC – Marketing Director – Sacha du Plessis.

Other Related Duties As Assigned:

• Present updated weekly digital marketing status document
• Support onboarding of new technology

Qualifications And Values:

• Excellent broad technical knowledge of Digital Marketing
• Proven track record in building B2B product-based brands online.
• Undergraduate or graduate qualification
• Self-driven, self-starter!
• Team player with strong organizational skills
• Excellent interpersonal and written communication skills
• Ability to work in a fast-paced environment.
• Results oriented and willing to take initiative.
• Proficient user of Microsoft Office Tools: Excel, Outlook, and Word