VP, Product Marketing

Marketing Santa Monica, California


Description

Summary

GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. 

Our advertising business is the industry leader in contextual relevance. We use our computer vision and natural language processing in order to understand the full context of any digital screen. Only GumGum can process text, video, images and audio at scale, and find what’s relevant or what’s dangerous for any brand. This is why we were recently recognized by Digiday as the best display and programmatic platform. 

We are seeking a dynamic and experienced VP of Product Marketing to join our award-winning marketing team in Santa Monica. This new position will be responsible for identifying and launching new products across multiple lines of business: display, video, OTT and our contextual data engine Verity. Working closely with the product, sales and marketing teams, this individual will own ‘go-to-market’ strategies and will lead marketing programs and collaterals. 

In addition, this role will oversee our sales strategy team. Our sales strategists are responsible for delivering our value proposition and driving adoption of our products among our Fortune 100 clients. 

We are looking for an entrepreneur who can identify market opportunities and turn these into sizeable revenue streams. This person is also a leader, storyteller and project manager with the passion to move stimulating projects across the finish line. Our VP of Product Marketing will be given a lot of autonomy and will have the opportunity to grow personally within GumGum’s organization. 

Reporting to the Chief Growth Officer, this individual will manage a team of product marketers and sales strategists. 

Responsibilities

  • Develop and lead a strategic vision for new products with a focus on video, OTT and contextual relevance (Verity)
  • Be the liaison between sales and product teams and translate market needs into product opportunities
  • Develop value propositions that are compelling, differentiated and validated to defined TAM segments and ICPs
  • Work cross-functionally to launch products successfully and on-goal with company targets for revenue and market share
  • Create sales strategy plans for our top clients including custom product development
  • Be at the cutting edge of industry trends and help shape our offering in client proposals and pitches
  • Participate in the creation and the development of a long-term strategic vision for the GumGum brand
  • Ensure both consumers and products are at the forefront of all strategic planning and execution
  • Integrate the consumer voice through regular input sessions on consumer insights and emerging trends
  • Drive sales enablement and product market insights through TAM and ICP definitions, ongoing industry and competitive insights, sales battle-cards and win-loss analysis
  • Oversee the development of targeted sales collateral such as presentations, online experiences, web content, product sheets, case studies and more
  • Work closely with our growth marketing team and establish a plan for demand/MQL generation, key events/webinars, CRM, account-based marketing, paid media, etc.
  • Support media and analyst relations, and speaking engagement efforts— including speaker presentations, scripts and panel topic discussions, and  routine, ongoing analyst updates

Minimum Qualifications

  • 10-15 years of experience with Product Marketing and Product Development
  • Demonstrated experience as a leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives
  • Experience with determining product-market fit and delivering products to market
  • Proven experience launching new products and growing to a mature business
  • A highly analytical approach
  • Ability to lead and communicate cross-functionally with sales, marketing, products, engineering and other departments
  • Critical thinker and strong problem-solving skills
  • Good time-management skills
  • Self starter, charismatic, innovative, creative individual
  • Strong organizational and analytical skills, excellent written and oral communication skills
  • BA/BS or equivalent working experience

Preferred Qualifications

  • Master’s in Business Administration (MBA) degree preferred
  • Experience in adtech, martech, SAAS preferred
  • Ability to travel domestically and internationally ~15% of the time
*Please note that we are not currently accepting candidates from recruiting agencies or 3rd parties.* 


Benefits & Perks

  • Competitive health, vision and dental benefits
  • Healthcare and dependent care FSA
  • Employer-matched 401(k) plan
  • Stock incentive program
  • Paid parental leave
  • Fitness reimbursement and wellness workshops
  • Discounted Pet Health Program
  • Flexible time off and work schedule
  • Commuter perks
  • Incredible work/life balance with a collaborative and friendly work space
  • GumGum Gives Back volunteering opportunities
  • Team building lunches and events, and monthly company celebrations

Career & Personal Development Focus

  • Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
  • Opportunities to pursue business related side projects and yearly Hackathon
  • Highly encouraged to contribute to open source software, including our own open source software
  • Environment of learning from peers, including meetups, presentations and blog posts
  • Opportunity to work with cutting edge technology
  • Life Skills sessions - geared towards the whole life/health/person
  • Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation 

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WE INVITE YOU TO LEARN MORE ABOUT GUMGUM!

Our Values…

Be Thoughtful

We listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients (internal and external).

Have Agility
We are quick, nimble, and change direction gracefully, while maintaining control.

Show Grit
We bring energy and perseverance to everything we do.

Our Team…
GumGum is an AI company with expertise in computer vision built on the imagination of its people. Each day, our talented team of thinkers and doers comes together to solve hard problems on behalf of the world’s most successful businesses. Through a combination of computer science, creativity and hustle, we’ve produced a series of major technology breakthroughs across a variety of industries - from advertising to sports.  

Our Tech...
GumGum is constantly evolving to be at the forefront of computer vision and machine learning advancements. With nearly 10 years experience, we use our proprietary image recognition technology to deliver highly engaging, contextually relevant ad experiences across premium publishers all over the world. 

Our Products & Services...
Our Advertising business serves contextual marketing messages in line with content users are actively engaged with. 

Our Sports business helps marketers and rights holders understand the full media value of their sponsorship investments across broadcast and social media. And we deliver on brand safety by leveraging our AI to detect unsafe text and imagery, allowing us to deliver ads in brand safe, contextually relevant environments.

Our Hackathons...
What’s a Hackathon? We’re glad you asked. Our employees split into teams and spend 48 hours ‘hacking’ together before presenting their ideas to our executive team. It’s a chance for anyone within our company to showcase the visions they want to bring to fruition.

Our Culture...
GumGum recently earned LA’s Best Places to Work Award, and it’s no surprise why. With company-sponsored social hours, annual holiday celebrations and o-site gatherings, GumGummers enjoy a fun, creative and collaborative workplace. We provide ourselves on our strong track record of giving employees the autonomy and support they need to succeed.  

Oh, and doggies...
We love our dogs so much, we even have an Instagram dedicated to them! Follow us: @dogsofgumgum 

In Addition...
 
About GumGum
Careers at GumGum
GumGum Women in Tech Panel - Living a Balanced Life
Women of GumGum Around the World
Innovators in Esports Content
Sponsorship Targeting with Visual Intelligence
GumGum Sports - Sizzle Reel - 2019 (EMEA)
GumGum - LinkedIn 
GumGum Advertising
GumGum Sports
Forbes

GumGum is committed to providing equal opportunities. GumGum prohibits unlawful discrimination based on race, color, creed, sex, religion, marital status, registered domestic partner status, age, national origin, ancestry, citizenship status, veteran status, genetic information, physical or mental disability, medical condition including genetic characteristics, sexual orientation, gender, gender identity or expression (including transgender status), pregnancy, childbirth, or related medical conditions, or any other consideration made unlawful by federal, state, or local laws (“Protected Characteristics”). It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

GumGum is committed to providing equal opportunities. GumGum prohibits unlawful discrimination based on race, color, creed, sex, religion, marital status, registered domestic partner status, age, national origin, ancestry, citizenship status, veteran status, genetic information, physical or mental disability, medical condition including genetic characteristics, sexual orientation, gender, gender identity or expression (including transgender status), pregnancy, childbirth, or related medical conditions, or any other consideration made unlawful by federal, state, or local laws (“Protected Characteristics”). It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.