Director, Business Insights and Analytics

Business Intelligence New York, New York Santa Monica, California



Sports teams sell hundreds of millions of dollars each in sponsorships every year, with brands investing upwards of tens of millions or more across the globe. In a world that is now driven by analytics, there is more scrutiny than ever in where every dollar is spent and what a return on investment looks like.

GumGum Sports is an AI-Powered Sponsorship Measurement Platform that analyzes the earned media value that brands generate from their sponsorships across broadcast TV, social media and streaming platforms. Leveraging computer vision technology, we provide the most comprehensive, automated, and accurate measurement software to value sponsorships. Sports teams can provide a 360º view of how their sponsors get value across every digital medium, and sponsors can measure who drives their highest return on investment. 

GumGum Sports is looking for an experienced data strategist to join our team in either NYC or Santa Monica to support our rapidly expanding global sports technology business. The Director of Business Insights and Analytics will sit at the center of an integrated team, leading our Business Insights team, but working closely with the rest of our Customer Success Group which includes client operations and account management. Leveraging GumGum’s vast proprietary data, this person will lead the development of insights and narratives that inform the recommendations we put forth to our clients and the industry. This person will have ownership of the look, feel and visual identity of our client reports and will also play a critical role in managing our RFP responses, developing thought leadership pieces and managing special data projects. The Director of Business Insights and Analytics will also manage any of our third-party data needs.


  • Lead, mentor and train the Business Insights team, and manage and elevate the reporting that we are providing our clients on a regular basis
  • Leverage both quantitative disciplines and creativity to translate data into actionable insights through data visualization
  • Manage and prioritize reporting requests and needs
  • Lead the development of insights, trends, benchmarks and best practices across global sports properties that will drive value to our clients and prospects
  • Develop a new look and feel for our client templates with enhanced use of data visualization
  • Manage 3rd party data and secondary research tools to augment our capabilities and deliverables
  • Partner with Sales on the crafting of RFP responses that highlight power of our data and platform
  • Work with Sales and PR to develop insights for case studies and thought leadership pieces that will drive market interest and leads
  • Propose new data/analytic opportunities that could potentially grow our business, improve operational efficiency, or create new product offerings
  • Contribute to overall data/analytics strategies by supporting cross training and knowledge sharing
  • Lead tracking and monitoring of competitive marketplace to identify GumGum’s gaps and opportunities for enhancement

Minimum Qualifications

  • Proven track record of providing compelling insights that drive actionable results
  • Curious thought leader who has the skills required to understand client opportunities and design and deliver insights that meet their objectives
  • A self-starter who is passionate about getting data, using data, making sense of data, and helping others benefit from making analytics driven decisions
  • Structured thinker that is capable of problem-solving and also has the ability to translate data into meaningful narratives and data visualizations
  • Demonstrated leadership and coaching skills
  • Team-first orientation with strong ability to collaborate across internal, external and client teams
  • Excellent attention to detail, analytical capacity/problem solving and communication skills
  • Strong writing skills and data visualization skills with prior experience developing thought leadership pieces
  • High performer with the ability to manage multiple concurrent projects and drive initiatives in a cross-functional environment
  • Experience in project management and prioritization in a fast-paced organization
  • Experience with Looker or any other BI tools; familiarity with SQL, database, table design, data aggregation, data validation, etc.
  • 8-10 years of work experience with a minimum of 5 years in data/analytic roles
  • BA/BS degree in Math/Stats, Computer Science, Engineering, or other related quantitative field
*Please note that we are not currently accepting candidates from recruiting agencies or 3rd parties.*


New York
  • GumGum New York is situated in the heart of the city—between bustling Union Square and Flatiron—which is an easy commute for people who live locally or in the wider tri-state area.
  • Our Big Apple office boasts great views of the vibrant city streets; while team members have access to a modern open plan office, encouraging brainstorming and ideation, as well as fully equipped conference rooms, and kitchen & dining areas to refuel.
  • And after work, employees are in the perfect spot to enjoy Manhattan’s world famous nightlife and some well-earned fun times— like our recent Harry Potter happy hour, where our teams were competing to be named Hogwarts Best House!  

Santa Monica

  • GumGum HQ in Santa Monica is located right in the ‘Silicon Beach’ hotbed of the city’s tech startup scene, just a stone’s throw from the actual beach!  
  • Our dog-friendly office (check out @dogsofgumgum on Instagram!) has three floors fully equipped with everything you could want in a work space, including kitchens stocked with nutritious snacks and drinks on every floor.
  • Once the work day has ended, the surrounding area is packed with great places to eat and socialize for our ever growing team! 

Benefits & Perks

  • Competitive health, vision and dental benefits
  • Healthcare and dependent care FSA
  • Employer-matched 401(k) plan
  • Stock incentive program
  • Paid parental leave
  • Fitness reimbursement and wellness workshops
  • Discounted Pet Health Program
  • Flexible time off and work schedule
  • Incredible work/life balance with a collaborative and friendly work space
  • GumGum Gives Back volunteering opportunities
  • Team building lunches and events, and monthly company celebrations

Career & Personal Development Focus

  • Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
  • Opportunities to pursue business related side projects and yearly Hackathon
  • Highly encouraged to contribute to open source software, including our own open source software
  • Environment of learning from peers, including meetups, presentations and blog posts
  • Opportunity to work with cutting edge technology
  • Life Skills sessions - geared towards the whole life/health/person
  • Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation 



Our Values...

Be Thoughtful 

We listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients (internal and external).

Have Agility
We are quick, nimble, and change direction gracefully, while maintaining control.

Show Grit
We bring energy and perseverance to everything we do.

Our Team…
GumGum is an AI company with expertise in computer vision built on the imagination of its people. Each day, our talented team of thinkers and doers comes together to solve hard problems on behalf of the world’s most successful businesses. Through a combination of computer science, creativity and hustle, we’ve produced a series of major technology breakthroughs across a variety of industries - from advertising to sports.  

Our Tech...
GumGum is constantly evolving to be at the forefront of computer vision and machine learning advancements. With nearly 10 years experience, we use our proprietary image recognition technology to deliver highly engaging, contextually relevant ad experiences across premium publishers all over the world. 

Our Products & Services...
Our Advertising business serves contextual marketing messages in line with content users are actively engaged with. 

Our Sports business helps marketers and rights holders understand the full media value of their sponsorship investments across broadcast and social media. And we deliver on brand safety by leveraging our AI to detect unsafe text and imagery, allowing us to deliver ads in brand safe, contextually relevant environments.

Our Hackathons...
What’s a Hackathon? We’re glad you asked. Our employees split into teams and spend 48 hours ‘hacking’ together before presenting their ideas to our executive team. It’s a chance for anyone within our company to showcase the visions they want to bring to fruition.

Our Culture...
GumGum recently earned LA’s Best Places to Work Award, and it’s no surprise why. With company-sponsored social hours, annual holiday celebrations and o-site gatherings, GumGummers enjoy a fun, creative and collaborative workplace. We provide ourselves on our strong track record of giving employees the autonomy and support they need to succeed.  

Oh, and doggies...
We love our dogs so much, we even have an Instagram dedicated to them! Follow us: @dogsofgumgum 

In Addition... 

About GumGum
Careers at GumGum
GumGum Women in Tech Panel - Living a Balanced Life
Women of GumGum Around the World
Innovators in Esports Content
Sponsorship Targeting with Visual Intelligence
GumGum Sports - Sizzle Reel - 2019 (EMEA)
GumGum - LinkedIn 
GumGum Advertising
GumGum Sports

GumGum is committed to providing equal opportunities. GumGum prohibits unlawful discrimination based on race, color, creed, sex, religion, marital status, registered domestic partner status, age, national origin, ancestry, citizenship status, veteran status, genetic information, physical or mental disability, medical condition including genetic characteristics, sexual orientation, gender, gender identity or expression (including transgender status), pregnancy, childbirth, or related medical conditions, or any other consideration made unlawful by federal, state, or local laws (“Protected Characteristics”). It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.