Global Director, Programmatic
Description
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Role Summary & Impact
As a Global Director, Programmatic, you will lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. In addition to team leadership, you will contribute to practice-level thought leadership and be responsible for higher-level programmatic deliverables such as SWOTs, QBRs, POVs and account-level programmatic roadmaps.
As a Global Director, Programmatic, you will lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. In addition to team leadership, you will contribute to practice-level thought leadership and be responsible for higher-level programmatic deliverables such as SWOTs, QBRs, POVs and account-level programmatic roadmaps.
Role Responsibilities:
- Drive client revenue growth and maintain strategic account plans for clients.
- Develop innovative programmatic solutions aligned with digital transformation goals.
- Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
- Foster trusted partnerships with agency and client teams to drive collaboration and revenue growth.
- Effectively communicating new solutions & concepts to agency and client teams and prioritizing follow up.
- Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
- Identify real influencers and address their needs to ensure solution traction.
- Monitor market investment levels and resolve under-investment issues with the agency's global team.
- Lead thought leadership in digital and programmatic advertising for clients.
- Produce case studies demonstrating strategic value to clients.
- Contribute to marketing efforts with POVs and public speaking as needed.
- Coordinate internal teams to implement agreed strategies in local markets.
- Oversee value monitoring and communication during QBRs with clients.
- Maintain relationships with senior agency leadership and key clients.
- Act as a liaison between GroupM and external technology vendors for development opportunities.
- Support product development by providing market insights, client needs, and test clients for pilots.
- Continuously expand the knowledge base and improve our Programmatic offerings.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 7+ Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
- Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and third-party data providers is required.
- Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
- Practical experience with ad-serving solutions, tag management and operations is a strong plus.
- Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
- Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.