Senior Marketing Analyst

Data & Analytics London, England


Description

Position at MediaCom

A Senior Marketing Analyst is responsible for working across all areas of an analytics project. Taking the lead in terms of managing the data collection, the modelling work and delegating to and coaching team members throughout a project. They will be a key day to day contact with clients. They will also play a large part in the project design and set up and the presenting back of their findings and recommendations

Objectives of Business Science:

 

Business Science is MediaCom’s dedicated analytics team. Each member of the team should see themselves as an ‘analytical problem solver’, pulling insight from data at all stages of the consumer’s purchase journey.

 

The primary focus for Business Science is measuring the effectiveness of our clients’ marketing activity. Through this, the team should identify actionable recommendations to improve future planning, which should be fed into the Comms Planning and Connect teams, as well as directly to clients. The team is very client facing, so building and maintaining strong relationships with clients is key.

 

Outside of pure effectiveness measurement, there are a number of other analytical services that Business Science can support clients and other MediaCom functions with. It is important in this area that we are constantly identifying the current questions that our clients and colleagues face, to ensure we employ our efforts as the agency’s ‘analytical problem solvers’ in the right areas to really make a difference.

 

Objective of Role:

 

A Senior Marketing Analyst is responsible for working across all areas of an analytics project. Taking the lead in terms of managing the data collection, the modelling work and delegating to and coaching team members throughout a project. They will be a key day to day contact with clients. They will also play a large part in the project design and set up and the presenting back of their findings and recommendations.

 *Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

 

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

 

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

 

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

 

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

 

MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.

 

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

 

To find out more about MediaCom visit us here:  www.mediacom.co.uk  (to be updated)

 

Follow us on Twitter: www.twitter.com/MediaComUK

 

Follow us on Instagram: https://www.instagram.com/mediacomuk/?hl=en

 

About Business Science

Business Science is MediaCom’s marketing effectiveness team. We provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for our clients

Our services cover areas such as market mix modelling, budgeting setting / allocation and conjoint analysis

As a result of our success we are looking to expand further. We are currently a team of 45+ Econometricians and Statisticians base across four UK offices.

http://www.businessscienceuk.com/

 



We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.