Journey Activation Manager (AV)

Performance London, England


Position at Wavemaker

Some of the best things about this role

  • Exposure to all elements of AV planning/ buying from point of client briefing right through to audit
  • Hitting your commercial targets. It always feels great to get a good audit score
  • Pride in seeing your coaching progress others
  • Planning full AV campaigns incorporating new ideas and drawing on insights

 Campaign Management & Performance

  • Ownership of all day to day buying delivery through being both hands on and supervising line report(s) to ensure:
    • All buying metrics are hit – campaign objectives, Wavemaker deal parameters and client guarantees.
    • Processes and admin are adhered to including approvals, TV magic sheet, spend checks, reconciliations, 3rd party tagging and tracking delivery,
  • You will need to be close to the detail and always know your Clients trading position and issues both current and year to date
  • Your experience will mean that you will have developed the foresight to be able to highlight issues to your AD in good time to be able to resolve.
  • You will understand the full implications for plan and audits from buying specials/ changing audience.

 Team Management

  • You are responsible for ensuring the high standards of work and attitude in the team by:
    • Overseeing work for accuracy and quality
    • Motivating the team to deliver against this high base.
    • Proving guidance with prioritisation so deadlines are always met
  • Coach your team in all aspects of the AV role. As well this day to day training of team members you will dedicate regular 1-1 ‘learning time’ with your line reports. Also ensure you also diarise this time for yourself with your AD/GAD
  • Work alongside your AD to agree Reflektive goals to identify the development needs of your team and monitor their performance
  • Provide your team with regular feedback: rewarding excellent work and providing constructive direction where required.
  • Highlight any potential issues around conduct with your AD. For example: time keeping, attitude

 Client servicing

  • Working across the TFL and Danone accounts
  • Responsible for all day to day client requests. You should become the person the Client can trust to always to deliver for them.
  • Contributing and presenting in client meetings
  • Grow your clients understanding of AV through inductions as well as proactively keeping them updated on the marketplace and developments
  • Strong understanding of your Client’s industry sector and their competitors
  • Work with your team to communicate pre-and mid campaign updates that manage expectations so there are no surprises later from the Client’s perspective.
  • Produce campaign PCAs that sell our work and demonstrate our expertise and knowledge.

 Strategy and Planning

  • You are the day to day contact across TFL and Danone AV implementational planning producing plans applying and showcasing Wavemaker tools and systems to support your recommendations
  • Your plans will consider new products, account for growing trends and structured to deliver the campaign KPIs
  • Work with the Planning team to ensure plans have clear KPIs and briefs that include all the required information. Where appropriate challenge the brief
  • You should be aware of the supplier shares for individual campaign planning across all AV channels


  • Responsibility for producing accurate forecasts for TFL and Danone across all AV channels for the book. Communicate to area heads if there are major changes to the previous forecast and any late money shape is discussed before approval.
  • Ensure book moves are actioned to deadlines. Here again communication is key so its known that the request is being actioned.
  • Ensure AV spends are booked correctly on the system at the right time and in line with Wavemaker financial process.
  • With your AD track PRFs/Audits to ensure targets are met. Key within this is to understand how the stretch sheet works and other guarantee models so you could independently calculate how much pot value you require. Likewise, how quality methodology and how to achieve the best scores.
  • Understand where revenue earnings opportunities exist and look to deliver these through day to day buying

 Innovation and Collaboration

  • AV coordination role is now at a more senior level and you should work closely with the lead on your team to deliver the objectives set.
  • Put your hand up to help on new business pitches
  • You should have excellent relations with your account team and work together on response to briefs, covering areas of cross over to avoid duplication and maximise opportunities.
  • Continue to build relations with media owners across all AV channels making sure you regularly meet to keep up to date with developments and new opportunities.

Technical Skills and Knowledge

  • Thorough understanding and experience of TV, VOD, Cinema and Radio trading and marketplace. You should have a viewpoint on market issues and topics.
  • Systems: MediaOcean, Metis, Advantedge, WebKarma, DVID, DoubleClick, IAS, Double Verify, Sales Edge, AV Fusion, J-ET, RACE, K2, Deal Manager, DFA.
  • PowerPoint, Excel, Word, Ad Dynamix.

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.