Performance Activation Manager

Performance London, England


Position at Wavemaker

Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.


Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.


WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.


Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.


The future is not only coming, it’s now.


Role context:

The main clients for this role are Irwin Mitchell and Butlins, both of which are clients that have been shortlisted for DRUM, UK search awards and PMAs and DMAs.  They are clients that are always willing to try something new and expect best in class delivery from Wavemaker. You will also be required to support on other clients within the group which could include Jules Verne, HomeServe, Aviva, CheckaTrade etc . The role will primarily be focused on Search & Social with the opportunity to work across programmatic campaigns where relevant, responsible for the flawless delivery of activity. Your core focus will be to continuously deliver value for your clients by planning and executing best in class campaigns; working with media owners to help your clients to be the first to trial new formats and features; and create and deliver gold standard optimisation and delivery plans. 


Key areas of responsibility:


Firstly, you will provide our clients with excellent servicing.


Secondly, you will be expected to translate strategy into gold standard activations.


Thirdly, you will be expected to control the quality of the day to day work.


Fourthly, you will be expected to maximize value for both WaveMaker and their clients.


Fifthly, you will lead by example.


Lastly, you will seek to innovate to produce tangible business results.


Core Responsibilities:

  1. Provide our clients with excellent servicing
  • You will work with your Performance Journey Activation Director and Performance Lead to produce and at times present strategy and rationales, media plans, projections, and results to clients
  • You will be responsible for liaising with the appropriate clients with regards to: search and social performance, optimisation plans, testing schedules, competitor analysis and industry news
  • Working with the Performance Digital Activation Director you will present – as appropriate – at monthly and quarterly business reviews
  • You will need to develop and demonstrate an in depth knowledge of your clients’ industry sector and their competitors


  1. Translate strategy into gold-standard activations
  • You will work with your Performance Journey Activation Director and Performance Lead in taking client briefs and creating innovative delivery plans and rationale document that demonstrate how you will deliver quantifiable outcomes.
  • You will be required to provide KPI projections, benchmarks and forecasts for your channels in response to client briefs
  • You will need a good working knowledge of key industry planning tools and platforms (e.g.TGI, Comscore, Hitwise, Google Insight tools, Facebook Audience Planner) to enable you to build robust plans and rationale documents that justify your media selections
  • Testing plans will be a key component of this role, you will work with your Digital Director and media owners (e.g. Xaxis, Google, Facebook etc.) to create and deliver ongoing robust testing plans
  • In conjunction with your client, client team and Specialist Leads you will create case studies each quarter to be entered into annual specialist awards (e.g. Direct Marketing Awards, UK Search Awards, Drum Marketing Awards, Xaxie Awards, Media Week Awards etc.)


  1. Control the quality if the day to day work
  • Quality control check and take full ownership of the output of your Executive/s
  • Ensure every brief you receive has a clear set of measurable outcomes and that all parties (client, client teams and your specialist team) are agreed on these outcomes / KPI’s
  • You will be responsible for meeting and exceeding any agreed targets
  • You will work with the Performance Digital activation Director and Assistant to ensure every account has an insight driven clear and achievable 30/60/90 day optimisation schedule. It will be imperative that the client is aware of this plan and the outcomes it will deliver
  • Each week you will review, with your team, performance against targets and adjust optimisation activities accordingly
  • Every month and quarter you will work with your executive and the Performance Journey Activation Director /Senior Performance planner (and Head of Specialism if required) to review and amend the 30/60/90 day optimisation schedules for your clients which will deliver quantifiable outcomes
  • It will be your responsibility to ensure timely delivery against the agreed 30/60/90 optimisation schedules
  • You will need to check that your team are logging all significant actions on your account to feed into post campaign reviews and to help shape future activity
  • You will regularly work with heads of Search and Social to ensure your teams’ activity is audited regularly and is best in class
  • Each quarter you will be required to audit the Search and/or Social activity of other teams within WM and feedback recommendations
  • You will need to have an excellent working knowledge of industry and WM tools and systems (e.g. DFA, Google Adwords, Marin, D-Cor, IAS) and must ensure that your executives are using them correctly to monitor performance and conduct daily checks to confirm budget pacing is as planned and that activity is serving correctly
  • You should attend and contribute to weekly client team status meetings and monthly specialist team meetings
  • You will need to manage the delivery of weekly/fortnightly/monthly reports and ensure that they contain insightful commentary on performance, key optimisations and recommended next steps


  1. Maximise value for both WaveMaker and their clients
  • Ensure all of your accounts and your executive(s) are booked onto the system correctly, reconciled within the monthly window, that financial queries are addressed in a timely manner and that MEC financial processes are followed correctly, especially in relation to SOX compliance, plan approval & PO receipt / reconciliation
  • Work to overall account performance related fee targets as outlined by the Performance Lead
  • Work with the Performance Lead and Performance Journey Activation Director to ensure you and your executive(s) spend the right amount of time on each client
  • Develop strong negotiation skills to construct deals which maximise value both for clients and MEC and help your executive(s) to build on their own skills in this area
  • Work closely with Trading & Barter teams to identify new opportunities to help meet commercial objectives for your clients and MEC and ensure that all your plans and that of your team are shared with them prior to being shown to clients
  • Be fully aware of all MEC / GroupM deal partners and priorities and have a good understanding of their individual capabilities
  • If working on an audited client, ensure you understand the process and methodology for benchmarking and work with your manager to collate and deliver all relevant data sets as per agreed deadlines
  • Ensure timesheets are up-to-date and accurate for yourself and your executive(s) each month


  1. Lead by example
  • Lead and line manage your executive(s)
  • Responsible for the training and development of your executive(s) with support from your Specialist Lead
  • Accountable for the workflow and quality of work of your executive(s), ensuring that they deliver work on time and to a high standard that is aligned to your client’s digital media strategy
  • Ensure you and your executive(s) have the correct qualifications at all times (e.g. Google Adwords, Facebook Blueprint etc.)
  • Review, provide feedback and set objectives for your executive(s) every 6 weeks


  1. Innovate to produce tangible business results
  • Help your Performance Journey Activation Director /Senior Performance planner to leverage key media owner relationships and client data insights in order to produce work which drives tangible business results for our clients
  • Develop strong relationships with relevant media owners at an appropriate level, especially Xaxis and vertical specialist teams at Google, Facebook and Twitter and other external agencies on your clients businesses
  • In conjunction with your Performance Journey Activation Director, work with key media owners such as Xaxis, Plista, Light Reaction and other MEC deal partners to identify new products and features our clients should be testing, including Google, Bing, Facebook & Twitter Betas and Alpha tests to ensure your clients activity is best in class
  • Work with your Performance Journey Activation Director to produce case studies with media owners such as Google & Facebook
  • Actively seek out new trends, industry new / updates and product launches and share with wider team

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.