Strategy Partner

Comms/Strategic Planning London, England


Description

Position at Mindshare

We are looking for Strategy Partner to join Mindshare UK and lead the strategy on one of our most high profile Retail clients as well as contribute to the development of our strategy team and product.

In a media world increasingly dominated by developments in data and technology we believe in being human, reminding ourselves that we are in the business of creating powerful emotional connections between brands and people.

The audience is our most important client. Only by creating valuable experiences for them through media that grab their attention can we create value for brands. We do this by getting to know the people behind the data and identifying the needs we can meet to have a positive impact on their lives.

As a Strategy Partner at Mindshare you will be expected to do the following:

1/Define the business challenge

Identify the long-term challenges that the client faces across their portfolio - and provide both definition and clarity on those challenges - taking into account context and budget required.

2/Identify priority audiences

Define the key audiences to focus on. Able to advise a client on the most appropriate dimensions to frame an attitudinal segmentation of their market, to define and describe priority audience segments

3/Define an insight, strategy and platform

Identify a range of human, media, and category insights that will inform the strategy. Translate insights into a clear and actionable strategy that ensures we are creating a valuable experience for audiences and ultimately value for clients.

4/Develop a connected media idea & experience

Can develop fully integrated, and holistic creative media idea collaborating with agency and media partners. Can demonstrate how the idea works as a connected experience.

5/Construct a measurement framework

Able to define a measurement framework translating business objectives into KPI’s and media metrics. Including a test and learn approach, detailing hypotheses to be tested throughout the year, and potential implications for the results of such tests.

As well as leading the strategy across some of our most high profile clients we will give you the time to contribute to the development of the team and the evolution of the strategy proposition at Mindshare.

The strategy team is an integrated part of the bigger Planning Partnership that includes Connections Planning, Live Planning and Invention. You will work hand in hand as a partnership on clients to ensure strategy is carried through to planning and execution and we deliver work that is insightful, creative and effective.

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We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.