Journey Designer - Manchester

Comms Planning Manchester, Manchester




We’re looking for intelligent and enthusiastic planners with media, content, tech or data experience to join our flourishing Journey Design team.

Our Journey Designers are responsible for ensuring that we design industry leading solutions using media, tech and content to solve client problems across the Purchase Journey. We do this using Rapid Growth Planning techniques, our proprietory operating system that allows us to find real growth opportunities for our clients,

We need you to ensure that the voice of the consumer is heard, understood and reflected in the Journey Designs created for clients and we’ll need you to become an expert user of all WAVEMAKER tools which will allow you to create data-driven solutions to client briefs and quantifiable recommendations on their investment decisions.

This role can broadly be split into two key areas of responsibility:

  1. Firstly, you will be responsible for designing the most effective purchase journey for your client. Designing the entire solution end to end, from purchase journey insights, to tasks, to ideas, to role of channels and finally implementational plans across media, content and tech.

    You will be passionate about uncovering new insights that unlock new approaches and challenge existing thinking. Every single penny invested will be justified through your analysis of data. You will have the ability to write a story which pulls together the entire proposal from objectives to ideas to solution into one simple, easily understandable and buyable narrative.
  2. Secondly, you will ensure that implementation and ideas answer the strategy. You will ensure that Journey Designs do not lose focus as they progress. You will work within the Rapid Growth Planning stages of Diagnose and Decide to regularly audit your clients specific Purchase Journey.

    The role of Journey Design is to brief Activation, WM Content and other specialist parties in an inspiring and motivating way. Journey Delivery will sit alongside you in the briefing and will then conduct Journey Activation, WM Content and other internal stakeholders (and clients) around them to make it happen.

    A key part of the role will be ensuring all implementation and solutions reflect the latest understanding and learnings from previous activity, you will ensure that the entire team are all aware of what works and why.

Working with some of the UK’s leading finance, travel and FMCG brands, we’re looking for people who thrive on a challenge, are obsessed with consumer behaviours and want to help our clients grow through innovative Purchase Journey planning.

Interested in finding out more? Drop us a line and let’s chat. . .

GroupM is an equal opportunity employer. We view every individual as exactly that, individual. We hire despite peoples differences, not because of them. We understand that inclusion is more than just diversity. We celebrate the fact that everyone is unique. That’s what makes us so good at what we do. At GroupM we pride ourselves on being a company that can truly represent the global clients we work with.

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