Senior Associate Director-Retail
Description
EssenceMediacom
EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
EssenceMediacomX
EssenceMediacomX sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Job Purpose
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
The Ecommerce, Senior Account Associate Director is the channel lead for designated clients/campaigns and is responsible for delivering category-defining capabilities and services across all Biddable channels, with a particular focus on retail search, programmatically bought and reservation bought activity. Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the retail search channel specifically, and leading a team (including ultimate responsibility for quality of work within this team).
What we need from you
●Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy
●Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team
●Oversee development and creation of retail media best practices in region coordinating with global NA / EMEA team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team)Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
●Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
●Develop in-depth knowledge of all retail media platforms (e.g. - ASA, ADSP, etc) operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
●Manage and develop vendor relationships within retail media across EMEA markets.
●Identifying new platforms, partners & integrations, evaluating these (and existing platforms) over time and maintaining a POV here
●Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a retail media expert
●Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
●Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity
●Ownership of channel specialism forecasting, brand study and optimisation methodologies
●Ownership of channel specialism test ideation in partnership with Analytics
●Motivational Leader, leading by example while encouraging and coaching juniors on the team, and working with support teams on a daily basis
●Ownership of operational end-to-end excellence, by guiding the team from ideation to reconciliation and supporting them on troubleshooting.
●Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
●Provide timely and actionable feedback to the team to aid in their development, improvement, and progress
●Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction
●Strong and effective communication across all levels; ability to establish and maintain effective relationships both internally and externally
●Understand when & how to escalate issues to Senior Client Director and senior management
●Provide awareness and recognition for jobs well done
●Oversee and ensure the successful onboarding of new Essentials
●Thoughtfully craft professional development plans for your reports and contribute to the development of training materials to this end
A little bit about you…
●Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, performance, etc.
●Expert knowledge in Retail Media paid channels & partners, research & automation tools, data integration options
●Good knowledge of planning related details (quarter and tentpole level) including but not limited to campaign pacing, estimated performance, etc.
●Primary contact point between Activation and adjacent teams
●Ultimately responsible for campaigns and weaving into overall campaign strategy
●Ultimate owner of channel level forecast inputs for Media Planning
●Regularly contributes to Retail Media best practices and campaign processes
●Authorship or contribution to 2 internal case studies / quarter
●Ensures all proposed planning tactics ladder up to higher level strategic thinking
●Proactively spearhead conversations to expand retail media offering and solutions as it pertains to planning (retailers, channels, strategy, tactics)
●Bachelor’s degree in a Media/Advertising or a related field
●Experience may be substituted for the education
●Proven experience at Activation Director level in a Digital Media or Advertising role (including some aspects of managing P&L)
What you can expect from EssenceMediacom:
This is an exciting opportunity to join a fast-growing, dynamic agency which is doing cutting-edge work for key clients in the digital industry. You will get the opportunity to take on additional responsibilities and to build on your skills and experience all within a fun and rewarding working environment!