Media Planner - JD Sports

Media Planning London, England


Position at Mediacom

Overview of job 

3 best things about the job:

  1. All round experience in Media, planning and buying across multiple disciplines
  2. Working in an enthusiastic, driven, sociable team
  3. Vast array of clients, each offering unique challenges to keep things interesting

Measures of success – 

In three months, you would have:

  • Produced best-in-class media plans across all media disciplines
  • Developed in-depth rationales to accompany media plans

In six months, you would have:

  • Presented Response-to-Brief and Post Campaign Analysis documents to clients
  • Gained confidence and trust of clients

In 12 months, you would have:

  • Overseeing the day to day media planning and buying of all the accounts
  • Developed the Media Executive to a level where you can be confident in their planning and buying skills

Responsibilities of the role:


  • Where possible, utilise the 20|20 process and available tools, including accelerator sessions, on all clients and new business where applicable, to produce planning work that is rigorous, creative, underpinned by systems thinking and effective, pushing work from the ordinary to the extraordinary.
    • KPI: feedback from client/TRR on planning – clients convinced they are getting the best planning
    • KPI: recognition from account Associate Director that this has been utilised and demonstrated where possible
    • KPI: show ambition for contributing to at least one reputable awards shortlist from the planning team, and showing thought towards this goal throughout the year
  • Develop your planning skills, as well as those that work for you, based around the ‘What Makes A Great Planner’ guidelines on this document
    • KPI: attendance at relevant training and internal learning sessions, as well as feedback from stakeholders in your work


  • Contribute towards a strong and positive MediaCom culture in your team
  • Demonstrate management and delegation skills, whilst building strong relationships with other MediaCom departments – this is with particular focus on the constants, ensuring that we are working well alongside the Connect team, fostering a positive working relationship
    • KPI: help to build a harmonious atmosphere and positive environment within the team, demonstrating a can-do attitude towards your work, hurdles around the account, and empathy for the other members of the team
    • KPI: opinion of the account Associate Director and other internal stakeholders, both immediate and direct, as well as the more formal Open Door format


  • Fully understand how the agency makes money, from financial procedures to additional services for clients. Be conscious of this when dealing with clients and approaching work, and mindful of where you can contribute to generating this additional revenue.
  • Be highly active in maintaining or improving the financial health of the accounts through debt management and improving cash flow
    • KPI: clear understanding of the wider picture on accounts, primarily areas to improve in order to drive commercials through bonuses etc. as well as client satisfaction, shown through client feedback and performance reviews e.g. TRR feedback
    • KPI: understanding of client and MediaCom financial models and client debt management, and through excellent management of this financial climate of the account across the team, demonstrating maintenance of excellent financial performance, or marked improvement in financial health


  • Build a strong relationship with clients, becoming a responsible and trusted partner in their business, with quality of work being the foundation this relationship is built on
    • KPI: TRR, client feedback, as well as feedback from internal MediaCom stakeholders through informal and formal channels, such as Open Door

What you will need:

  • Responsible for managing campaigns for clients, from initial brief, through implementation stages, to post-mortem, all to a high-level of quality – share learnings from these campaigns with the team through PCA’s, and implement and signpost on future activity
  • Get under the skin of the clients business through understanding their landscape – consider industry news, empathy to their specific challenges, and understanding their consumers
  • A consistent basis of competitor knowledge, including distribution of their activity to clients, as well as considering learnings applicable to our accounts from outside of their particular industry
  • Update clients on campaign progress on a weekly basis
  • Take personal responsibility for developing planning skills based on the “What makes a great planner?” guidelines
  • Setting the agenda and running internal status meetings for the team, creating as informative and creative forum as possible
  • Managing the PO records and product code set-up administration across the accounts, to aid efficiency in cash and work flow
  • Manage ad hoc client requests with a positive, can-do attitude, delivering the work that is needed with appropriate urgency
  • Active participation in client meetings
  • Participate in stretch sessions

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


About MediaCom

Mediacom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging, and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


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We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.