Senior Programmatic Manager
Description
Organisation Profile
GroupM is the parent company to WPP’s media agencies including MindShare, EssenceMediacom, Wavemaker, Xaxis and Keyade. Our primary purpose is to maximize the performance of the agencies on behalf of our clients, our shareholders, and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, talent, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations with leading market positions.
Shared Services Centre (SSC)
GroupM MENA have decided in 2018 to establish an independent Unit to create a centre of excellence. The Unit has clearly defined objectives, and procedures. It is independent from the agencies and report directly to GroupM MENA. The initial areas that SSC will be responsible for are Accounting, Purchase Ledger, Treasury, Taxes, Media Operations, Billings, Credit Control, Payroll, Statutory Reporting, Compliancy, later WPP has decided to offshore the Finance Hub to Finance Plus India, the SSC global arm of WPP and all functions are now offshored to India except for the media operations function.
The Role
The Programmatic Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the programmatic account director & global hub teams. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.
Key Responsibilities
Campaign Management
- Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs.
- Competently create media plans designed to achieve specified KPI.
- Understand the products and solutions that could be relevant for clients that have been developed within the group.
- Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
Client and Partner Management
- Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
- Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail.
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
- Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
People Management
- Working with your line manager to ensure the effective management of more junior team members and your direct reports in Dubai, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
- Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub.
About you
- Passionate about programmatic activation and driving continued excellence.
- Confidence in core trading platforms, DV360, TTD and Amazon.
- Have experience in GCC market is a must
- Nice to have, experience working with mobile DSPs or on app download campaigns
- Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
- Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
- Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
- Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
- Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.