Digital Senior Media Planner - Moonpig, Nuffield Health

Media Planning London, England


Description

Position at Mediacom

Overview of job 

A Senior Planner/Buyer is the person responsible for running the day to day business and managing the Media Exec and Planner/Buyer across all response media. The role would be working across Moonpig, Nuffield and Arsenal FC. The role has a digital focus but requires a working knowledge of all offline media channels. The clients provide the opportunity to work closely with the brand planning team, econometrics team, GroupM evaluation team and the Real World Insights team.


3 best things about the job:

  1. All round experience in Media, planning and buying across multiple disciplines
  2. Working in an enthusiastic, driven, sociable team
  3. Vast array of clients, each offering unique challenges to keep things interesting

Measures of success – 

In three months, you would have:

  • Developed a strong relationship with day to day client contacts who will be at marketing manager level
  • Been able to check and identify quickly any errors in plans or rationales that the Planner Buyer produces and be in charge of quality control

In six months, you would have:

  • Developed the skillset of the Media Exec and Planner Buyer so that they can be trusted with daily tasks and producing client-ready work independently
  • Overseen the creation and presentation of insightful, actionable PCAs and RTBs. Focus on effective story-telling and delivering key insights effectively to the client

In 12 months, you would:

  • Be responsible for the workloads of the Media Exec and Planner Buyer, as well as being the first point of contact for mid-level clients
  • Be capably running the day to day account activity
  • Be involved in new business
  • Demonstrate how you have changed the working practices for the better

Responsibilities of the role:
A Senior Planner/Buyer will be responsible for the efficient planning and buying of Direct marketing campaigns using the broad range of DR media. This role requires a thorough understanding of Direct Marketing principles, how the media market operates, plus an advanced skill in negotiation. It will also require an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.

What you will need:

  • Forensic attention to detail and a keen analytical eye
  • Strong understanding of negotiation with media owners
  • Exposure and ability to plan across paid, owned and earned channels
  • Ability to manage and develop talent and workloads
  • Experience using media tools like MediaExplorer, TGI, AdDynamix etc.
  • Fully versed in the suite of Microsoft Office tools (Excel and Powerpoint in particular)

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

 

To find out more about MediaCom visit us here:  www.mediacom.co.uk 

Follow us on Twitter: www.twitter.com/MediaComUK

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.