Product Director (Commerce)

Comms & Strategic Planning London, England


Description

Position at Choreograph

 

 

 

WHO WE ARE

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities.  We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers is over 1,000 strong, across 20 markets around the world.

 

WHO WE ARE LOOKING FOR

The Platform Development team is responsible for building the technology platform that powers the way we create audiences, forecast, price, and optimise cross-channel campaigns.  It is a propriety solution which has a fast-expanding user base across markets, agencies, and clients.  There is an extensive roadmap of developments that is required to support all the use cases and channels. 

We are looking for an experienced product manager to work within our Commerce Media and eRetail channel. The role will work within the Global Product team, supporting the GroupM organisation and commerce practices within the agencies with the development of planning solutions within the platform. 

The role will be based in London and report to the platform Head of Platform Development. WPP and GroupM has an extensive global operational footprint, working in all the major advertising markets, with some of the world’s largest brands and advertisers. The successful candidate will be required to work across these markets, along with the media suppliers (retailers, retail media networks, etc), and technology & data providers. 

We are looking for a candidate with good experience in the commerce media industry, who has a proven track record of conceiving, developing, deploying complex solutions.  The candidate must be particularly collaborative, and work well across a matrix organisation, across many markets, where there are many stakeholders. The ideal candidate will have successfully delivered advertising and media planning products.

WHAT YOU’LL DO

  • Support the development and maintenance of the product roadmap and strategy, including maintaining the alignment with the product vision.
  • Collecting business requirements and specifications for commerce media advertising and planning products.
  • Collaborate with cross-functional teams including technical solutions, audience & measurement, engineering, design, data science, product solutions to ensure product success from concept to launch.
  • Use research and market awareness to identify new opportunities and drive product innovation.
  • Work closely with global, regional, and local market commerce teams to understand agency and practice requirements, identify pain points, and develop product solutions to meet their needs.
  • Support product adoption and engagement by developing effective product training, documentation, and user guides.
  • Apply product performance metrics, user feedback analysis, and use data-driven insights to improve product features and functionality.
  • Build and maintain strong relationships with key commerce contacts in each market, serving as the point of contact for product matters related to our services.
  • Collaborate with the development, engineering, and technical solutions teams to ensure successful development, implementation, and adoption of our products.

 

WHO YOU ARE

  • Experience in technical product management
  • Experience working with or for suppliers of commerce media, eRetail, and retail media networks, with a particular focus on advertising and planning technologies.
  • Proven track record of developing and launching successful advertising and media planning products.
  • Good experience and understanding of media performance measurement method and solutions.
  • Experience with agile software development methodologies and project management tools.
  • Ability to analyze and interpret data to make informed decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and customers.
  • The ability to understand and communicate technical concepts to both technical and non-technical audiences.
  • A proven problem-solving mindset
  • Excellent communication and presentation skills.  Most work is undertaken in English, for which spoken communications is particularly important, for demonstrations and requirements gathering.
  • Able to demonstrate that you can work collaborative within a team, is friendly, and has a can-do attitude.

 

Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment.. Discover more about Choreograph at www.choreograph.com

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.