Senior Engagement Director
Finecast is the leading addressable TV company that enables advertisers to precision target audiences in on demand, linear and live streaming TV environments. Part of GroupM, the media investment group of WPP, Finecast is the first addressable TV company in the U.K. giving advertisers the ability to deliver targeted adverts to audiences across multiple TV channel brands, pay-TV platforms and set top boxes, a range of video on demand (VOD)/catch up TV services, over-the-top providers, and game consoles – all combined for scale.
Finecast offers a single access point to optimise delivery across the entire addressable TV marketplace. With access to over 180 different targeting segments, from socio-economic to life stage, purchase and financial data, Finecast can identify and reach precise audience profiles on the big screen
The AV landscape’s been fragmented, but at Finecast we believe it’s still the most powerful storytelling format. And now we’re building an ecosystem that can direct that power in a much more focused and effective way. There was a time when we looked forward to the ad breaks. We want to get back there. Super-relevant distribution means ads worthy of the programmes they pay for – and engagement worthy of our clients’ investment.
About the Senior Engagement Director
We have an exciting opportunity for a Senior Engagement Manager to join the Finecast team in Manchester.
We see addressable TV as a real growth opportunity for regional investment due to our ability to target a very specific geographic footprint.
The right person is going to play a critical role in supporting Finecast’s revenue growth; responsible for catapulting GroupM's regional agencies and brands into the new world of TV. The successful candidate, will have an immediate positive impact on regional revenue and therefore will be exposed to further career developing opportunities.
Primarily this role will focus on:
- Educating and inspiring clients regarding Finecast products within the regional operating companies and clients both within and outside of GroupM;
- Drive and increase the adoption of Finecast products and report against revenue/billing objectives;
- Work with the client services team and operations team to ensure optimal agency and client experience with the products.
The successful candidate will have demonstrable experience and knowledge of the UK advertising market across digital, TV and Video. You will have an extensive network across Manchester based agencies and a proven track record in establishing strong client relationships.
You will be able to provide a good balance of risk taking and judgment, be assertive and confident and able to operate independently of a large staff.
How to apply:
If you’d like to apply please do so via this advertisement or you can speak to Olivia Woodhead if you have any initial questions.
GroupM is an equal opportunity employer. We view every individual as exactly that, individual. We hire despite peoples differences, not because of them. We understand that inclusion is more than just diversity. We celebrate the fact that everyone is unique. That’s what makes us so good at what we do. At GroupM we pride ourselves on being a company that can truly represent the global clients we work with.
If you need assistance or an accommodation due to a disability, you can email us via TalentTeam.UK@GroupM.com