Paid Search Planner Buyer

Performance London, England


Position at MediaCom

Overview of Role
Responsible for the day to day planning, management, optimisation and reporting of paid search campaigns to deliver client growth, and efficiency targets.

The Search Planner Buyer will be self-motivated, and able to manage their time effectively. They will be operationally proficient, and have knowledge of search best practice principles and how the market operates.

They will have knowledge of other digital channels and how they fit within the overall media/marketing mix.


This role reports to the search team lead.

The three best things about this job:

  1. You will be working on a range of exciting luxury brands, with a variety of different campaigns and KPIs.
  2. An opportunity to join the UK’s biggest media agency that recognises search as an integral part of connected communications.
  3. A multicultural, multitalented team supporting each other in implementing best in class campaigns, and has fun along the way.

Measures of Success
In three months, you would have:

  • Fully implemented a weekly reporting and optimisation routine that provides the best opportunity for performance improvements.
  • Developed strong relationships with day to day client contacts.

In six months, you would have:

  • Proposed short and long term projects to develop the search accounts and deliver improved performance.
  • Worked closely with the client planning teams to deliver fully integrated media plans and client brief responses.

In twelve months, you would have:

  • A complete understanding of the clients’ businesses and the ability to shape search strategy according to both, business needs and the market as a whole.
  • Become an extension of the clients’ digital teams, providing added value across paid search and beyond.

Responsibilities of the Role
Team Support

  • Support the team lead with search insights, tests and innovation.
  • Share learnings and best practice with the immediate team and wider Search team.

Client and Internal Communication

  • Day-to-day communication (such as weekly calls and meetings) with the clients and internal teams (such as the client planning teams) with the guidance of a Senior Search Planner Buyers and the team lead.

People Management

  • Support the training of team Executives who learn about the specialism and support account management tasks.

Search Experience and Knowledge

  • In-depth paid search specialist experience.
  • Solid direct response experience with an understanding of brand awareness.
  • Up-to-date with Google AdWords and Bing Ads platforms.
  • Know how to create, work to, and forecast accurate media plans.
  • Strong budget management and financial knowledge.

Technology and Systems

  • Knowledge of conversion tracking systems such as Marin Software and DoubleClick Search.
  • Keen to improve knowledge across automated account management systems and processes (such as ad copy changes, bid management).

What you will need:

  • Detailed knowledge about granular account optimisation in line with KPIs.
  • Ability to give account recommendations, from quick wins to long term projects.
  • Clear and concise communication (written and verbal).
  • Experience with working across multiple products and search accounts.
  • Previous experience with direct response clients.
  • Experience in handling the financial side of account management.
  • A keen interest in understanding the client’s business and the challenges they face.
  • Attention to detail.
  • Passionate about all things digital with enthusiasm to help shape our team.
  • Positive attitude.

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.