Global Digital Associate Director

Digital/Mobile London, England


Position at MediaCom

Opening Date for Applications: 27 February 2018

Closing Date for Applications: 26 March 2018
Competitive rates of pay apply

Employment Type: Permanent

The Opportunity


The Global Digital Associate Director will need to work with the planning team to develop the global comms strategies and implement the global digital roadmap. This includes setting a global data strategy, defining digital tools and measurement KPIs, establishing an innovation framework and fostering a culture of innovation and best practice sharing across the network. Duties also include delivering strategic input into global guidelines and working with the digital execution team to ensure delivery.  

This includes primarily: 

  1. KPIs setting and management
  2. Integration of online and offline marketing
  3. Content strategy
  4. Data strategy
  5. Best use of technology
  6. Cross agency integration

Objectives of the Role:

The role will be responsible for the global digital management of Sony supporting the Global Account Director with a particular focus delivering the Global Digital Roadmap

A key aspect will be to ensure digital is being highly integrated into Sony’s comms plans and that new thinking is always being applied.

This role will play a lead part in forming a close relationship with Sony’s Digital clients, and developing their teams’ skills where necessary. 

Key Responsibilities: 

The role of the Digital AD is to take responsibility and ownership of the quality of our digital product. 

Client satisfaction

  • Ensure the client is highly satisfied with the digital delivery of MediaCom and that MediaCom is consistently one step ahead of the opportunities arising from the ever changing digital media landscape.
  • Make strong connections with the clients, especially the digital and media specialists, understand their needs, be proactive and deliver beyond their expectations. 

Continue to drive change, deliver thought leadership

  • The Digital AD must help the client stay ahead of their competition by introducing the latest digital opportunities that will enable them to connect more powerfully with their consumers.
  • They will be expected to continue to drive change and improvements in our digital offering by introducing the latest technology and opportunities to deliver stronger results. 

Evolve the central digital strategy

  • Ensure there is a clear and well supported central digital, data and testing strategy for the client. This will involve a collaborative process with the client and other agency partners as well as MediaCom internal teams and local markets.
  • Show how to use data to help the client understand their audiences better and develop insights that informs planning and execution. 

Brief and inspire local markets

  • Delivering great work requires a brilliant central team to deliver thought leadership and clear strategy, but the true value will only be realised if local teams execute brilliantly in-market.
  • The Digital AD must lead the team to create strong relationships with local markets to harness the full potential of our network. Working with MediaCom’s global network requires sharing the brilliant work and also understanding how to fix any challenges that come with digital transformation.

Local to global

  • We have made great advances in collecting centralised data across our core channels.
  • However, this can always be improved, and accurate and timely information flow from local to global is critical to the smooth running of a global account. 

Inspire and lead the digital team

  • Take responsibility for developing and managing the digital team. Ensure all the digital specialists are engaged in their work and are motivated to add value.
  • Identify and nurture high potential team members and take steps to address underperformers.
  • Ensure every individual in the team have a clear career development path with associated training plans including KPIs.
  • Ensure 100% compliance with 360 appraisal.

Skills, Behaviours and Experience Required

The role requires an advanced understanding of digital principles, partnerships, mobile, data and analytics for management. A need to appreciate how marketing campaigns work cross market and cross media. 

Essential Skills/Behaviours/Experience

  • Experience in a dedicated digital role within a media agency, operating at a senior level e.g. above Manager
  • Past experience of working in/with Mobile or Electronics clients
  • Past experience of an international focused role within a media agency
  • An in-depth understanding of the programmatic landscape as it relates to various channels including display and video
  • Detailed knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between
  • Experience working with multiple technology platforms: DSPs, DMPs, verification tools, viewability, site analytics etc.
  • Highly analytical with experience of working with Google stack (GA360, DCM, Data studio, Adwords)
  • Experienced in using key desk research tools such as Comscore, TGINet, Global Web Index etc.
  • Experience in managing and challenging clients in a structured and well thought through way – clients at a mid to senior level e.g. Marketing Director, Head of Function
  • Experience in line managing, motivating and training individuals, in line with business requirements, resource, and development needs. The Sony global team has a Planner and Account Coordinator that will in part support this role.
  • Strong and well attuned interpersonal skills; a force but not forceful
  • A strong communicator with excellent written & verbal English language skills/grammar

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.