GroupM | Marketing Automation and Email Marketing Internship
Description
We are looking for an intern in the field of Marketing Automation and Email Marketing to join our Digital Experience Acceleration team.
The candidate will support the team of consultants working on CRM projects that use marketing automation and email marketing as activation channels. The CRM team is part of the Digital Experience business unit that works on projects to design and implement customer experience on CRM and eCommerce platforms for clients.
Requirements
• Bachelor's and/or postgraduate degree in Economics/Marketing/Digital/Communication,
• Basic knowledge of CRM and email marketing platforms (HubSpot, Salesforce, Adobe, Mailchimp, etc.)
• Excellent interpersonal and organizational skills, ability to work in a team and in relationship management, attention to detail, respect for deadlines and proactivity in proposing new ideas
• Excellent knowledge of the Microsoft Office suite, in particular Excel
• Fluent English (written/read/spoken)
• Bold, goal-oriented and ready to face challenging contexts
• Plus: Basic knowledge of HTML and CSS
• Plus: template personalization languages (AmpScript, Python)
• Plus: knowledge of query languages such as SQL
Activities
• Support the team in creating and managing email marketing campaigns
• Support the team of consultants in the design and implementation of customer journeys through marketing automation tools
• Support in analyzing data and report on campaign results
• Support in working with clients to understand their needs and develop solutions
• Stay up-to-date on the latest trends in marketing automation and email marketing
What we will offer to you
• The opportunity to work on challenging and rewarding projects
• Build a solid knowledge of marketing on first party data
• A chance to learn from experienced professionals
• A supportive and collaborative work environment
Location
Wpp Campus in Milan (plus the option for smart working)
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99