MediaCom | Planning Manager | Direct Line

Media Planning London, England


Position at Mediacom


Job Description


Operating Company


Job Title

Planning Manager

Department / Team


Reporting To

Daniela Herrera




MediaCom handles the media planning and buying for some of the world's smartest advertisers.  Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.


We’re looking for a Planning Manager who would like to be immersed in the challenging Direct Line (which is part of the Direct Line Group) where they can expect to develop their brand response planning skills. The right candidate can expect to be given lots of responsibility to help evolve the communications planning approach of one of Mediacom’s biggest spending (£75m billings across DLG) and high profile accounts.


We drive communications strategy and direction, not just media planning, for most of our clients and with Direct Line Group we are a genuine lead agency who coordinate and integrate with some of the best creative (Saatchi & Saatchi), research (Millward Brown), and customer marketing (MRM) agencies in the country.  


The Team


DLG has worked with Mediacom for almost a decade and as such it is a high profile account. The planning team has 14 members working across DLG and the Planning Manager can expect support both above and below with an Exec, Associate Director and Business Director working specifically on Direct Line.


The team has recently merged its brand and response functions meaning that all who work on the account are exposed to both brand building and response driving communications. The need to merge teams has developed following the new Connected Response approach to planning on the account and has led to a supportive, integrated and collaborative working approach within the team. The new approach is challenging and pushing the client, partner agencies and Mediacom to deliver great work.


The DLG team is perhaps the most integrated team at MediaCom, pulling on all areas of our service offering, from Strategic Planning in CID, to content and partnership marketing with Media Beyond Advertising, research and evaluation, and with a strong digital heart.


The Role


Direct Line is a brand that is evolving its communications and as a result the role of Planning Manager is one that has the opportunity to help take the clients on a journey from focusing solely on direct response to balancing the needs of long term brand building and short terms sales driving activity as part of the new Connected Response model.



This has resulted in a new and exciting comms landscape with multi million pound investment  Brand Activation, evolving TV strategies driven by an AV Neutral planning approach and a clear mandate to deliver a testing framework that delivers new opportunities to improve ROI


Improving the approach to digital, social and content is established as a priority for DLG and Mediacom and as such, the Planning Manager will be expected to contribute to great thinking and generating great ideas which push the client’s boundaries.


The Planning Manager will need to adapt to the needs of multiple client stakeholders and have an eye for detail to meet the needs of the analytical clients and a creative approach to help inspire the client to move out of their comfort zone.


The team works incredibly closely with the client and as lead agency we’re responsible for building a challenging, inspirational, and positive way of working for the communications stakeholders.  It’s a very sociable team with regular team and client events.


Skills, Behaviours and Experience Required


Ideally you would have been working for at least one year as a Planning Manager or similar role at another agency, or an experienced Senior Planner Buyer ready to make the next step up in their career


You will be enthusiastic, helpful and collaborative with an eye for detail and be seeking an environment where you can learn, develop and actively contribute to the evolution of a key agency account.


Whilst a background in response or performance based or data driven media is not critical you will need to be confident in holding discussions in this area.


Relevant category experience could include Telecomms, Financial Services, Utilities, E-Commerce, and Travel. 


More About Working for MediaCom:  People First, Better Results


Here at MediaCom, we know that our people are our greatest asset in making us the UK’s leading agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare

The MediaCom network comprises 4,600 people working in 113 offices in 89 countries and we are proud to call some of the world's most successful brands as clients, including P&G, DLG, Coca-Cola and Direct Line Group.

Despite our growth over the years we work hard at retaining our creative and inclusive approach and aspire to our five pillars in every aspect of their work: Creativity, New Business, Citizenship, Bravery and Loving our Clients.

Working for MediaCom, you will benefit from our ‘People First Development Programme’, and every employee attends our creativity training - “Upping Your Elvis”, which focusses on new methods of idea generation, problem solving and ensuring productivity in creative sessions.


We have our very own on-site bar, an events programme including BBQs and drinks on the rooftop terrace, sports and social clubs, a range of staff discounts and on-site services including health screenings, financial management workshops, manicures and massages.


We believe that by putting our People First, we deliver Better Results for our clients and create a great place for everyone to enjoy their work.


Want to know more? Follow us on twitter @MediaComUK and find out more about our award winning work here:



We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.