Media Planner - Vauxhall Opel

Media Planning London, England


Description

Position at Mediacom

This local team within our London office, will have the exciting challenge of reinvigorating the Vauxhall brand for the UK market (the only global location where the Opel name is not carried) in 2018 and beyond.  Plus we aim to be benchmark for the rest of Europe for effective communications solutions that grow the client’s business. 

With a visionary outlook and transformative approach you’ll have a passion for the craft of communications planning and will have the ability to create strategies that will have a ground breaking impact on your client’s business. 

Putting data and tech at the heart of our connected communication strategies is fundamental.

You will foster and  facilitate effective communications solutions to grow your client’s business, and drive overall account revenue and business performance.

You’ll have proven strategy skills within the automotive category and have the gravitas and confidence to lead the delivery of transformational connected communication strategies and solutions.

You will understand and contribute to wider client business strategy, leading agency teams to deliver integrated multi-channel solutions that achieve overall client objectives and business KPI’s.

Technology, Consumer, Economy and Communications are transforming the role that cars play in our daily lives throughout the world.

To be successful you’ll:

  • Be passionate about cars and the automotive sector
  • Be excited about data-based planning and the how the tech infrastructure informs the data landscape
  • Love being part of a global network and working collaboratively with international colleagues where required
  • Understand the power of viewing the communication and media landscape as a connected network

Overview of Job

MediaCom is looking for a brilliant Communications Planner to work on the Vauxhall account in the UK.

3 best things about the job:

  • The opportunity to work on a new prestigious European car client and one of the biggest billing accounts in MediaCom London
  • You will be a leading figure within an integrated agency team to ensure media is at the heart of creative and effective communications solutions. You will have the opportunity to work closely with specialists across data and tech, advertising, social and partnerships etc. in a team that fully integrates media and content.
  • The client is looking for people who want to take a lead role in raising the bar of how we approach media and communications planning - from applying data in new ways to building creative and innovative partnerships with media owners that set the new standard and reinvigorate their brand within the UK market to once again stand out as a brand people love and connect with.

Measures of success –

In three months, you would have:

  • Became an expert in the basics of the account and the ways of working between all MediaCom teams/departments
  • Provided evidence of sound written and oral communication

In six months, you would have:

  • Developed a good relationship with multiple stakeholders, in particular our clients and agency partners across various disciplines
  • Provided tangible contributions to planning work and brainstorming sessions
  • A good grasp of the client’s target audiences and products

In 12 months, you would have:

  • Become proactive with the day-to-day account management and planning, and effectively be able to answer client requests without guidance
  • Shown evidence of work that has been done to a high standard with little input from your line manager 

Responsibilities of the role:

  • Work openly and collaboratively with immediate Planning teams, Investment teams and external agencies in order to help develop strategic solutions, plans and innovative ideas that pushes the ordinary to the extraordinary
  • Develop a sound knowledge of all media channels and keep abreast of all new and emerging media opportunities
  • Oversee all current campaigns and work with relevant teams to ensure the seamless execution and implementation of campaigns. Be able to provide instantaneous campaign updates to senior management and clients.
  • Develop an understanding and champion MediaCom’s 2020 Planning process
  • Help to keep track of budgetary and financial information for all campaigns
  • Have/develop a strong knowledge of desktop research and planning tools (e.g.
  • AdDynamix, TGI) and use these to glean important insight
  • Keen to embrace new methods of data-led insight generation to fuel planning
  • Demonstrate an active interest in clients’ business, marketplace and audiences, and identify relevant opportunities that arise
  • Demonstrate an active interest in competitor activity and communicate relevant info and learnings to the client through updates and formal reports
  • Willingly meet media owners relevant to the client’s business and feedback relevant opportunities to the wider team
  • Analyse research studies and current trends to identify key insights and communicate these to the client when applicable
  • Have the ability (when necessary) to confidently speak and provide relevant updates in a client meeting, in a manner that meets the clients’ expectations
  • Take a proactive approach in solving client queries

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.