Online Media Planner

Media Planning Milan, Italy


Description

Position at Mediacom

Following the appointment of MediaCom as the global media network serving PSA Group and their three brands (Peugeot, Citroen and DS), we are in the process of crafting three global brand teams.

Working across 20 markets and with a cross-brand PSA Group shared resource unit spanning Data, Analytics, Search and Programmatic, we are building our best in class teams that will combine individual channel and function experts with our local market experts to provide a globally and locally attuned communication solutions.

Putting data and tech at the heart of our connected communication strategies is fundamental.

Working within the global media team in Paris, you will contribute to the solid coordination across the entire brand account across all local markets. 

The core work of the team is focused around developing communication strategies and media plans for key projects and product launches, along with the development of global communication and steering strategies to be adopted and activated globally, that support business and brand objectives.

OBJECTIVES AND SCOPE OF THE ROLE

  • To deliver the most effective online media plan given a budget and an online media objective
  • Reporting, to support the budget activity
  • To deliver competitive analysis able to give a clear picture of the activity and the strategy of the client’s competitors

RESPONSIBILITIES

  • To be aware and update about the commercial offer of the online channels
  • Usage of the tools to support the best choices in planning and to evaluate the plan’s results
  • To observe the right procedures to make the plans approved by the client, to book the issues and to negotiate.

ABOUT YOU

  • University degree better in Marketing and Communication
  • At least 3-5 years’ experience in media planning
  • Proactivity and collaborating skills
  • Fluent English

PLACE TO WORK
Assago (MI)

REWARD
A competitive reward package will be based upon the appointed individual.

  • Mediacom, a GroupM company that is part of WPP, comprises 5,800 people working in 122 offices in 97 countries. In Italy you can found our offices in Milan, Florence and Rome
  • We have strong competences in off line and digital channels, and we have pioneered return on investment in new media too.
  • Our skills now encompass advertising, sponsorship, online, direct response, search, social networking, word of mouth and many other communications routes
  • We believe that the most effective communication strategies are rooted in a deep understanding of the way consumers think and act
  • To gain real consumer insight, we constantly encourage our teams to be naturally curious about their target market's lives
  • Our people define us. And having the best people makes us great. We ensure that we attract and develop the best talent by creating opportunities that empower and motivate our people
  • Working in the media industry never gets boring, we hire people who take the job seriously, but don’t take themselves too seriously.