Paid Social Manager

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible

JOB DESCRIPTION:

This role will be part of our Nexus team that sit within Wavemaker Worldwide Activation

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

Wavemaker Worldwide Activation:

Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data and technology to drive business results for our clients and is directly connected to our most senior global management team offering increased opportunity for senior level exposure.

Agency Context:

Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Ecommerce category hub.

Client Context:

ELF are a global cosmetics brand seeing their profile and sales grow exponentially. Through smart targeting strategies and amazing, eye-catching creative they are cementing their place among the cosmetic heavy-hitters.

Role Context:

We are looking for a specialist in paid social campaigns to continue their career as Account Manager. This person will play an integral role in the day-to-day running of a busy client account. They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social. This client is very ecommerce-focused and a history of working on clients where ROI is the target is key.

Key Responsibilities:

Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts. Account Managers have several key areas of focus, these include:

Campaign Management

• Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs focussing on mobile app-install campaigns. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary), focusing on app-install campaigns. Comfortable using advanced features such as bid rules and 3rd party optimisation/ creative/ measurement tools to achieve results for clients.
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with Executives, Snr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.
• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.
• Managing feed-based campaigns and contributing to feed development for the improvement of campaigns.
• Ensuring we hit conversion and efficiency goals.

Client & Partner Management

• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.

• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.

People Management

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.
• Assisting with the recruitment process for the immediate and wider team. Attending interviews and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing.

• Working with line-manager to develop and implement testing/learning agendas for clients that drive clear and actionable insight on each social platform.

• Working closely with planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with junior team members and the Global Hub team to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

ABOUT YOU:

We are looking for a candidate who can display the following attributes:

• The successful candidate should have experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.
• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
• Experience planning large-scale paid social campaigns with performance objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc).
• Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required. 
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
• Some experience line managing individuals and/or helping to train others across paid social would be preferable.
•  Strong history of working on eCommerce related clients.
• A history of working with feeds/feed optimisation would be favourable.
• In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.

About Our GroupM Nexus Benefits

• Private Medical Insurance.
• WPP Pension Scheme.
• 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually).
• Birthday day off.
• Free eye tests.
• Cycle to work scheme.
• Free office breakfast & fruit.
• Hybrid working.
• Gym membership/allowance.
• Milestone anniversary rewards.
• Independent financial advice.
• Mental Health Allies Programme.
• Diversity, Equity & Inclusion Employee Resource Groups.
• Disability confident employer.
• Flexible Working Policy.
• Back in the Game Programme – to support returners back to work after a long period of absence.
• GroupM University – our learning and development platform.

And more!

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