Media Planning Manager - Vauxhall Opel

Media Planning London, England


Description

Position at Mediacom

This local team within our London office, will have the exciting challenge of reinvigorating the Vauxhall brand for the UK market (the only global location where the Opel name is not carried) in 2018 and beyond.  Plus we aim to be benchmark for the rest of Europe for effective communications solutions that grow the client’s business. 

With a visionary outlook and transformative approach you’ll have a passion for the craft of communications planning and will have the ability to create strategies that will have a ground breaking impact on your client’s business. 

Putting data and tech at the heart of our connected communication strategies is fundamental.

You will foster and  facilitate effective communications solutions to grow your client’s business, and drive overall account revenue and business performance.

You’ll have proven strategy skills within the automotive category and have the gravitas and confidence to lead the delivery of transformational connected communication strategies and solutions.

You will understand and contribute to wider client business strategy, leading agency teams to deliver integrated multi-channel solutions that achieve overall client objectives and business KPI’s.

To be successful you’ll:

  • Be passionate about cars and the automotive sector
  • Be excited about data-based planning and the how the tech infrastructure informs the data landscape
  • Love being part of a global network and working collaboratively with international colleagues where required
  • Understand the power of viewing the communication and media landscape as a connected network

3 best things about the job:

  • The opportunity to work on a new prestigious European car client and one of the biggest billing accounts in MediaCom London
  • You will be a leading figure within an integrated agency team to ensure media is at the heart of creative and effective communications solutions. You will have the opportunity to work closely with specialists across data and tech, advertising, social and partnerships etc. in a team that fully integrates media and content.
  • The client is looking for people who want to take a lead role in raising the bar of how we approach media and communications planning - from applying data in new ways to building creative and innovative partnerships with media owners that set the new standard and reinvigorate their brand within the UK market to once again stand out as a brand people love and connect with.

Measures of success –

In three months, you would have:

  • Worked out how to operate with key internal departments that allows you to develop strong work for the client
  • A solid grasp of the clients’ target audiences and products

In six months, you would have:

  • Developed solid relationships with your key clients with you becoming a key ‘go to’ person
  • Developed a good relationship with your AD and Planner that you manage so that the brand planning team operates efficiently (a productive rate) and effectively (a good product and service level to the client)
  • Developed good relationships with integrated agency teams whom we work collaboratively with

In 12 months, you would have:

  • Helped the AD enter an award in one of the various marketing communications awards that exist
  • Be able to suggest ways to the AD on how we can operate better / improve our planning output to the client

Responsibilities of the role:

People

The ability to delegate, up and downwards, to coordinate between groups and departments

Be resilient and advisory – support and guide an ambitious and direct client whom expects good service to be a trusted strategic partner

Provide regular feedback (both positive and negative) to the team on a regular basis.  Plus ensure that planners who report into you have clear goals.

Product

Development of a comms approach and being instrumental in creating and evolving high quality channel implementation plans, through rigorous and inspired systems thinking planning

Whilst this is a Brand Planning role you need to have a handle on what this is contributing to the client’s business

Be keen to embrace and become expert at new, data and evidence-led planning approach

Process

Liaise and work closely with channel specialist, strategists, and analytics teams to ensure the full media response, as well as collaboratively with integrated agency partners

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.