Senior SEO Executive
Description
Senior SEO Executive – Beirut, Lebanon
Organisation Profile
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
About the Job
We are seeking a talented Arabic & English speaking Senior SEO Executive to be based out of our Beirut, Lebanon office to join our growing Organic Search team. You will be part of the Organic Performance team, which helps clients improve performance and user experience across digital assets via organic (non-paid) channels like organic search (SEO), content optimisation, and integrated search.
Key Responsibilities
- Execute SEO strategy by understanding the client’s products, competition, industry landscape, marketing goals and objectives.
- Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements.
- Ensure strong project management skills and delivery against deadlines. Ability to multitask are must-haves.
- Attend client and agency meetings to present deliverables, SEO strategies results, and tactics
- Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical seo score, etc.)
- Review and analyse competitor sites and understand their organic search approach
- Perform keyword research, grouping keywords into logical themes and prioritising them based on search volume, intent and relevance to your client’s website.
- Perform gap analysis, research on the website’s niche, trending topics and competitors to deliver content ideas to be put into production
- Optimise key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.
- Perform audits of the technical factors affecting search engine optimisation (crawling, indexing, duplication, structured data, core web vitals etc.).
- Produce insightful and comprehensive technical recommendations.
- Analyse regular crawls to assess site health and identify opportunities.
- Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing, etc.
- Work closely with the Paid Search team to execute integrated search strategy.
- Work closly with client teams and 3rd party web development teams to enusure optimizations and impleemnted efficiently.
- Stay current with industry trends, best practices, and discusses potential impact with team on client work
Requirements
- 2-3 year of experience doing SEO in a digital media agency or in-house.
- Experience with audience research and SEO tools (Keyword Planner, Google Analytics, Google Search Console, Screaming Frog, SEMRush, Similar Web, etc.)
- Basic knowledge of HTML.
- Experience in data analytics and in manipulating large datasets and being in a numbers-driven position .
- Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential
- Strong organisational, time management, multi-tasking skills and ability to prioritise work
- Attention to detail is essential.
- Clear Arabic & English verbal and written communication skills (including presentation skills).
- Ability to work autonomously and to meet a deadline.
- Willingness to keep up to date with Google’s algorithm changes.
- Adaptable and able to flex with changes in prioritisation to meet new or changed goals.
- Experience managing Google My Business listings and App Store optimization is a bonus.
- Enjoy working in a fast-paced and collaborative environment