Programmatic Ad Ops Manager (Beauty Brands)

Digital/Mobile London, England


Description

Position at Wavemaker

INTRODUCING WAVEMAKER

Future Makers

GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency – one of the largest in the world. WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future.

Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.

Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.

WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.

Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.

The future is not only coming, it’s now.
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About the Programmatic Account Manager

We’re looking for a bright, charismatic & inspirational programmatic expert to work our flagship account - L’Oreal. You will report into the Head of Programmatic and proactively manages and analyses programmatic campaign delivery and performance of the L'Oreal client account. 

You will be expected to provide optimisation and analysis to the L'Oreal client planning team. You will have a strong understanding of programmatic ad tech, as you will be expected to think out-of-the-box and provide custom solutions to meet the needs of our advertisers. Success in this position is measured by campaign performance against client objectives and 100% delivery of a campaign.

Key Responsibilities for the Programmatic Optimisation Manager include:

  • Manage delivery and optimization of programmatic campaigns for a specific set of campaigns
  • Provide optimisation analysis and create thoughtful recommendations – backed by data – of new tactics and partners to elevate performance against our KPIs
  • Analyse and set the direction with regard to our usage of various creative assets
  • Work with planning team on briefs by leveraging both prior campaign experience and in-depth knowledge of available products and solutions
  • Provide technical support, troubleshoot underperforming or under delivering campaigns and discrepancies
  • Provide feedback to Head of Programmatic on new functionality
  • Provide strategic recommendations for the holistic agency approach in collaboration with the Head of Programmatic

About You

  • Significant hands-on role managing programmatic campaigns at an agency, advertiser, or DSP.
  • Experience pulling data and generating advanced reports within a UI, via API or (ideally) both.
  • Strong grasp of the overall digital marketing ecosystem and the role that programmatic plays within it
  • Working knowledge of HTML in order to understand ad tags and identify / fix creative issues
  • Proficient in Microsoft office suite (including Excel pivot tables and basic formulas)

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.