Global Digital Manager

Digital/Mobile/Addressable TV Paris, France


Description


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Global Digital Manager  

Paris, France  

The Opportunity  

Richemont owns  

The world of luxury is experiencing significant changes due  

to fluctuating macroeconomics, a changing clientele and  

several of the world's  

leading companies in  

the field of luxury  

goods, with particular  

strengths in jewellery,  

luxury watches and  

writing instruments.  

emerging paths to purchase fuelled by an evolving digital  

landscape. For these reasons, Richemont have appointed  

MediaCom to help deliver profitable and sustainable growth  

Richemont Maisons deserve. We promise a step-change in  

the performance of Richemont’s marketing activity through  

providing more effective and more efficient communications  

that will faithfully convey the incredible heritage of Richemont  

Maisons while meeting their clientele’s changing behaviours  

and rising expectations. With your help, MediaCom’s  

The brands, known as  

Maisons™  

transformative Systems Planning approach will redefine  

Richemont communications, evolving the ways of the past  

and building on today to achieve new levels of excellence.  

encompass several of  

the most prestigious  

names in the luxury  

industry including  

Cartier, Van Cleef &  

Arpels, Piaget,  

The Role  

As Digital Manager, you will view and integrate all digital  

channels effectively and be knowledgeable across all digital  

channels and how they best serve a brands connected  

communication network.  

Vacheron Constantin,  

Chloé, Lancel,  

The role will advise over best practices across digital  

channels including mobile, video and partnerships. They will  

understand and contribute to wider client business strategy,  

working with agency teams to deliver integrated multi-  

channel solutions that achieve overall client objectives and  

business SLA’s. Ensuring the smooth and profitable running  

of their accounts.  

JaegerLeCoultre, IWC  

Schaffhausen,  

Panerai, Dunhill and  

Montblanc.  

MediaCom has been  

appointed as  

You will keep abreast of industry trends and conditions that  

may impact performance, devising new ideas to refine and  

improve campaign strategies and support ideas and  

innovations for our clients. You’ll have the ability to view  

communications as an integrated and connected system;  

you’ll be a systems planner.  

Richemont’s global  

media partner,  

bringing together the  

online and offline  

ecosystems of luxury  

publishers to create  

seamless, agnostic  

partnerships across  

channel in a premium  

communications  

environment.  

You’ll have a passion for digital and have created digital  

strategies that have shown ground-breaking impact on your  

client’s business. You’ll provide support during global new  

business pitches and will be expected to present within new  

business client pitches your digital vision of the client’s  

business.  





The Team  

The role sits within the Richemont maison HQ team at MediaCom who are account leads  

overseeing central (pan) budgets multi-media planning and implementation, and global  

governance. The Digital Strategy team work closely with investment, the commercial team  

(responsible for buying /negotiation & audits) and ensuring that we are delivering against  

the commercial requirements for the client, as well as the Communications Planning team  

who develop audience insight and strategic planning work.  

Role Objectives  


Develop digital strategies and tactical plan for luxury, with a focus on cross channel  

ecommerce/performance activation and optimisation approach, including client sessions  

with marketing, media and digital leads client side to build, manage and operationalise  

the implementation of digital media  




Lead performance campaign optimisation approach, with established framework and  

decision tree for reallocation of digital budgets across key digital channels  

Develop a repository of performance best practice, frameworks and case studies, and  

ensure they are adhered to and evolved between and across maisons  

Work closely with other media, tech, data, measurement and creative teams to expand  

our digital thinking into systems planning looking at the interplay between offline and  

digital, data solutions, programmatic, search, mobile and social channels to create game  

changing solutions that drive real business return for our clients  


Understand role of digital within systems planning, its strategic importance throughout  

the customer journey and relative performance through the application of econometrics,  

attribution and/or the development of progressive client bespoke KPIs  

Liaise with client leaders in the digital team to ensure quality of delivery and that tactics  

and strategy are effectively implementable by the operations team members  

To identify areas of, and present back, opportunities (or limitations) that exists for  

expanding our digital product offering to maisons for digital planning, operations,  

measurement and data usage  




Build and maintain relationships with leading luxury digital partners, as team lead for  

reserved/IO partners, and consistently staying on top of the latest developments  

Maintain a relationship with Richemont digital buying and biddable activation teams  

Be able to competently and comprehensively work with client employed digital expert  

Research consumer and category behaviour using digital data across your client list to  

help define strategy and KPIs  



.

Client Account Management  


To manage both internal and external stakeholders’ understanding of digital activation  

tactics and strategy, and operational excellence, through education and communication  

To act as a representative of the digital department (digital strat, tech, data and digital  

operations) and MediaCom at all times  




To build relationships throughout the company, identify opportunity for client growth  

Work with operational management teams running to manage output, prioritisation of  

tasks, and ensure communications are tailored to audience and brief  

Constantly feedback to line Manager and wider account team relating to client strategic  

developments and opportunities as well as pressures in order to deliver best in class  

work Build and sustain professional and collaborative working relationships with clients –  

with a clear approach to digital within the client’s structure  



Receive and respond to client briefs using data and insight to inform strategy, targeting,  

KPI’s  





Operating and Technical Requirements  





Work with the operational management teams running client relationships to ensure  

robust operational process and workflow across digital media advertising campaigns in  

line with MediaCom internal process and industry best practice  

Adhere to and educate internal and external teams on Richemotn tech set up across  

naming conventions, taxonomy, AdWords MCC structure, DSPs, adserver, tag  

management and website analytics  

Help in the selected and appropriate use of tools to drive accountability, operational  

efficiencies and actionable business insights; with the scoping of costs and agreed client  

outputs.  

Provide consistent analysis on digital partners that provide accountability for all  

campaigns e.g. measurement, tracking, attribution, etc.  



Monitor, identify and test new third-party digital platforms as appropriate  

Build strong partnerships with media owners and technology vendors to ensure up-to-  

date knowledge of product roadmaps and beta test opportunities  

Keep up to speed on all advancements on marketing and digital, with focus on top tools  

for ecommerce and performance  



Coordination of local market digital campaigns, as required, for consistent activation of  

HQ funds for digital  

Candidate can be described as…  


A luxury and digital expert, from setting up campaigns and tech platforms to delivering  

digital strategies comparable to the approach a planner would deliver  

Must have experience in digital client handling, and relevant exposure across other  

digital channels  




Demonstrable evidence of entrepreneurially, inquisitive and ‘hackable’ behaviours  

Show enthusiasm to get involved beyond the day-to-day (in the wider agency, in new  

business prospecting, in getting involved in task forces etc.)  

Passionate about all media, advertising and consumer behaviour  

Belief in being part of a team as a critical component of success  

Likes to roll their sleeves up and get dirty  





Proven effectiveness of recommendations that are delivered to clients and that have  

improved campaign performance.  


Commercially minded, understanding the practical delivery of services in line with client  

objectives, service level agreements and terms of business  

Track record of excellent digital account campaign solutions  

Can derive performance insight out of response data and to apply to planning and  

negotiation tasks  









Analytical and inquisitive, confident digital manager  

Excellent presentation skills and advanced PowerPoint  

Deep experience with digital technology, platforms providers  

Exhibiting respect for differing cultures and competing priorities  

Business level French and English language - written and spoken  

Organised, self motivated and able to work well under pressure whilst being responsive  

and supportive to their team  





Key Performance Indicators  


Client: help to deliver excellent media communication activities, free from errors and  

delivering if not outperforming against objectives and achieve high TRR (client  

satisfaction) scores  


People: become a team player supporting and growing your skill set to become a future  

leader  



Revenue: contribute towards the achievement of account/function revenue targets  

Growth: support the team to grow the Maison/s Scope of Work and support future client  

growth  


Personal development: Positive My360 feedback from manager, peers and clients  

(where appropriate)  

MediaCom  

MediaCom handles the media planning and buying for some of the world's smartest  

advertisers. Supported by keen consumer insight, analysis and experience, we are part of  

the largest media planning and buying network in the world.  

We believe that everything is connected. And that means a media agency has to think and  

operate in an entirely new way. So new that we don’t even call ourselves a media agency  

anymore. We call ourselves The Content + Connections Agency. We transform client  

communications through systems thinking. Systems Planning is how we make sense of our  

clients’ communications systems, where we work to optimise the system as a whole and  

not just the individual components.  

The MediaCom network comprises of over 6,700 people working in 125 offices in 90  

markets around the world. We are proud to call some of the world's most successful brands  

as clients, including Mars, Sony, Proctor & Gamble, Peugeot Citroen, Shell, and The Coca-  

Cola Company. We know that our people are our greatest asset in making us a number  

one agency and so we make sure our employees are rewarded and looked after in terms of  

career growth, social life and personal welfare.  

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