Measurement Consultant Internship
Description
Acceleration is WPP center of excellence for data and technology consulting. We partner with businesses to help them grow incrementally by modernizing their media and marketing capabilities at the speed of change. As part of the largest Global Media network, we work closely with GroupM agencies to give brands access to more than 6,500 technology and data consultants, connecting data and technology investments to business results, while helping them stay at the forefront of innovation.
We are looking for a passionate and curious Measurement Consultant Intern to join our Acceleration Measurement team. The team is young, talented, and dynamic.
The candidate will work closely with both internal WPP/GroupM Agencies and external clients on business with the aim to provide strategic and tactical insight in order to optimize marketing investments and maximize ROI.
ACTIVITIES
You will have the opportunity to learn from senior colleagues and develop technical and interpersonal skills, supporting with:
- Collection and analysis of data to support the development of Measurement solution like Marketing Mix Modeling or Regression Based Attribution
- Design and development of performance reports, defining the Key metrics & actionable insight
- The evaluation of different Marketing and Media Scenarios, forecasting business results
- Analysis of different type of metrics like business data, macro-economic dynamics, web analytics, media and marketing investments, call center data and other relevant factors
ABOUT YOU
- University student or recent graduate in economics, statistics, computer science or similar with a strong predisposition for data analysis
- Strong analytical skills set
- Be consistently focused on results and quality of work
- Communication and presentation skills
- Strong interest for the interpretation of business data
- Excel lover, with a good working knowledge of PowerPoint
- Knowledge of the English language
- Have a strong orientation toward team working, collaboration and support of colleagues, while always maintaining a positive approach
The knowledge of the following will be considered as a plus:
- BI tools like PowerBI, Data Studio, Tableau, QlikView
- Python/R/Sql/Google Cloud Platform/Scripting Skills
If you are eager to be part of our team, join the challenge! You will find a stimulating and collaborative environment and many internal training courses to improve your skills.
LOCATION
Wpp Campus in Milan (plus the option for hybrid working)
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99