To be successful you’ll:
Be passionate about cars and the automotive sector
Be excited about data-based planning and the how the tech infrastructure
informs the data landscape
Love being part of a global network and working with international clients
Understand the power of viewing the communication and media landscape
as a connected network
Overview of job
MediaCom Investment is focused on driving commerciality and delivering
best in class execution across all channels. This role sits within the Investment team, working across the PSA account (Peugeot, Citroen, DS) and is specifically focused on digital, across both direct IO buying and
programmatic. A Digital Investment Planner Buyer understands the various
programmatic tactics and their benefits, has strong negotiation skills and
works closely with our Ops and Tech teams to successfully activate digital
campaigns. They need to have strong media owner relationships, good
communication skills, as well as the ability to implement a digital display
campaign. A successful Digital Investment Planner Buyer can handle the day to day running of their campaigns, liaising with their manager to ensure
buying targets are met, as well as developing a trusted relationship with their
colleagues in other MediaCom departments and with the client’s media
Reporting of the role
This role reports to the Digital Investment Associate Director on PSA.
3 best things about the job:
The opportunity to work on a new prestigious global car client and one of the biggest accounts at MediaCom
You will be part of team executing digital display via whichever route is most efficient, and will be proficient in both negotiating direct and delivering programmatically.
The client is looking for people who want to take a lead role in driving forward all facets of the media mix, from applying data in new ways to building creative and innovative partnerships with media owners.
Measures of success –
In three months, you would have:
Developed strong working relationships internally with Planning, Connect
our implementational planning team), Operations and Tech.
Started to build an understanding of the PSA account and the approach to
Been delivering brilliant basics in digital activation.
In six months, you would have:
Built strong relationships with media owners, keeping up to date with their products and the best way to use them for PSA.
Worked closely with your AD or manager to understand the commercials on the account and how to measure them.
Developed a good grasp of the PSA account and how the various teams in
the agency interact to produce best in class digital work.
In 12 months, you would have:
Built strong relationships with your client team and started to gain their trust in your expertise.
Been negotiating, activating and reporting on your own digital campaigns.
Developed a good understanding of the programmatic landscape.
Responsibilities of the role:
Develop relationships with day to day clients and internally with other departments, as well as the programmatic team at GroupM
Maintain strong relationships with media owners
Negotiate activity and work with your AD to ensure you are meeting audit targets
Work closely with Ops and Tech to ensure campaign set up is in line with implementational response
Understand measurement tools and how they impact on reporting and trading
Take owenership of programmatic briefs and work with your AD/manager to deliver executional plans
Work closely with the Senior Buyer/ Manager/AD and our Ops counterparts on the day to day Investment output for PSA
Meetings and conference calls with Planners and clients
Liaise with Connect to ensure plans are commercially excellent and to proactively look for new and interesting media opportunities, which will be a benefit to the client
Ensure financial best practice
Work with your senior and manager to develop the digital investment execs on the account
What you will need:
The ideal candidate will be proactive and willing to get stuck in, in order to deliver efficient campaign activation. They will have a good knowledge of the digital marketplace, whether from agency or sales background, as well as the ability to communicate effectively to build excellent relationships
Experience in a digital planning and buying role, as a programmatic specialist, or in a digital sales or operations role
Experience of digital and trafficking
Interest and enthusiasm for the automotive sector
Basic multi-media understanding
Knowledge of measurement tools and adservers (e.g. Nielsen, DCM)
Ability to extract insights to support campaign optimisation
Ability to build strong relationships with internal stakeholders
Enthusiasm for learning
Ability to work to tight deadlines, with a strong attention to detail and an aptitude for problem solving and process
Ability to juggle multiple campaigns at one time, ensuring activity is running smoothly
Excellent numeracy skills
Although we cannot make guarantees, we welcome conversations about
flexible working for all roles at MediaCom London*
We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.