Data & Analytics Executive
Description
About us
We are Mindshare. A global media platform company that accelerates Good Growth for its clients in the age of a new marketing economy. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, realtime activation that is underpinned through data to demand a response.
Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.
We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.
Role
Data & Analytics – Executive
Overview of the role & Responsibilities
Transforming raw data into captivating stories, illuminating insights, and driving growth for every decision. As a Data & Analytics Executive, you'll be crafting stunning dashboards, building efficient pipelines, and weaving insightful reports that empower every action.
Visualization
- Develop and maintain interactive and insightful data visualizations using BI tools (Google Looker Studio or PowerBI) to provide comprehensive insights
- Proficiency in dashboarding, with the ability to create visually compelling dashboards that communicate key metrics effectively
Data Engineering
- Basic understanding of Data Engineering concepts, with the willingness to contribute to data optimization processes
- Effectively connect and integrate data from various media sources, such as Google Analytics, social media platforms, and raw files to build compelling dashboards
- Conduct regular data quality checks and validation procedures to ensure data accuracy and integrity
- Support the team in identifying opportunities for process optimization and data-driven decision-making
Collaboration
- Collect data requirements from client/agency teams and understand them to create measurement framework, required data pipeline & the best way to visualize it
- Collaborate closely with cross-functional teams to understand data requirements and translate them into actionable insights and reports
- Effective communication skills to articulate technical subjects to non-technical audiences
Requirements
- 1-2 years of relevant experience in dashboarding, visualization & data engineering
- Proven expertise in BI and data visualization tools like Google Looker Studio, PowerBI & Datorama
- Experience with ETL processes and data cleansing techniques
- Proficiency in SQL, Google BigQuery and Looker Studio is preferred
- Strong attention to detail and a proactive approach to problem-solving
- A continuous learner with a desire to stay ahead of the curve in data technologies
Preferred qualifications
- Good understanding of the media landscape and its data complexities
- Familiarity with Google Analytics would be an added advantage