Programmatic, Senior Associate Director
Description
EssenceMediacom
EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
EssenceMediacomX
EssenceMediacomX sits within the legacy Essence building on Oxford Street. We still have all our wonderful Essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
As a member in a unique agency that's pioneering the media marketing world, you will share in the responsibility of its success, as well as its rewards.
Job Purpose
Programmatic involves planning & flawlessly executing programmatically bought media plans, across display, video and mobile and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
You will be the programmatic media lead for the team, providing strategic insight, consultancy to local markets to help them evolve programmatic best practice (incl. development of technology and leading supplier relationships).
What we need from you
●Effectively oversee your team’s programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities
●Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts. Take responsibility for the bigger picture in terms of your clients’ accounts, (for example, take full responsibility for reviews of client or team deliverables)
●Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech
●Consult and engage with local territories to drive digital maturity across Display & Programmatic
●Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential, and helping them develop their longer-term career plans
●Working with the Reservation Media, and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms
A little bit about you…
Required
● Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Directors / Heads-of-Programmatic, and/or Marketing Directors / Marketing Managers on the client side
●Experience with planning and running large-scale programmatic accounts, preferably via DV360 (formally DBM) but also Amazon, Trade Desk, AppNexus, Avocet
●Advanced experience of YouTube (via Google Ads) is also required
●Adept at running campaigns across multiple countries / languages
●Advanced knowledge of in-market programmatic challenges and able to devise solutions and develop our programmatic practice in challenging environments
●Experience delivering integrated digital campaigns for large clients - Search, Display, Social, etc
Desired
●Extensive knowledge of Campaign Manager and the Google tech stack
●Google AdWords Certification (including Video Certification)
●Experience with Doubleclick Search (plus certification)
●Experience with Google Analytics (plus certification)
●Experienced with programmatic tools and solutions to streamline workflows
What you can expect from EssenceMediacom:
This is an exciting opportunity to join a fast-growing, dynamic agency which is doing cutting-edge work for key clients in the digital industry. You will get the opportunity to take on additional responsibilities and to build on your skills and experience all within a fun and rewarding working environment!