Digital Planner

Display Planning & Addressable TV Riyadh, Na


Description

Business Responsibilities:
• Develop strategically solid media recommendations with supporting rationale
• Develop and execute media plans
• Manage buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance
• Assist in analysis of research to develop strategies and tactics
• Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process
• Manage day-to-day plan changes and maintenance of media plans
• Respond to competitive requests
• Research and compile competitive data
• Oversee and train junior staff to develop core competencies
• Other responsibilities as assigned

People Responsibilities:

• Ability to work in a team environment that promotes collaboration
• Strong customer service skills
• Ability to communicate effectively at all levels
• Ability to work successfully within a team as well as independently
• Establish and maintain effective relationships interdepartmentally as well as with those outside the team
Skills and Behaviors:
• Strong quantitative and analytical skills
• Solid understanding of mathematical concepts
• Strong understanding of interactive research tools
• Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile etc.
• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize and multi-task, work successfully with teams, and work under pressure
• Strong communication, project management and time management skills
• Advanced Excel skills, intermediate PowerPoint and Microsoft Word skills

Qualifications and other relevant information:

• Bachelor’s degree preferred
• 3+ years related experience