Description

• To develop a deep understanding of all media channels and how each is planned, evaluated and optimized.
• To monitor all competitive activities and develop competitive reports for various accounts on a regular basis.
• To support the Manager in devising the channels' strategy: define the channels' role, identify how the brand will behave in the channel and specify the components that will be optimized within each channel.
• To support the Manager in adapting all selected channels to deliver the strategic direction & connections architecture.
• To work with the Manager on devising the optimized multi-channel media plan and manage the final budget allocation by medium taking into account the Connections Plan and the brief from the Connection Planner.
• To support the Manager in liaising with various media groups that contribute to the overall media plan development process.
• To support Manager in developing media plan rationales.
• To work with the team on monitoring the results of campaigns, and optimizing the performance.
• To ensure reports are sent to the client as per the agreed frequency and agreed on template along with proper analysis, learnings, and recommendations.
• To support the Manager in organizing regular meetings with the client to discuss the performance of the activities utilizing the loop room when and where needed.
• To work closely with the Manager and media partners to create tailored proposals and opportunities for an account based on brand’s objectives and goals.

Required Skills:   

• Experience of 1 years, ideally in Media Planning, or in Advertising or Media vendors 
• Holder of a bachelor’s degree in Marketing or Advertising or Media or Journalism 
• Preferred languages: English – Arabic is a must.
• Detail oriented and proficient at managing projects, organizing, prioritizing and structuring workload.
• UAE Passport & National Family Book required