Research Manager

Data & Analytics London, England


Description

Position at Mindshare

This role sits within the Research & Insights team at Mindshare UK, which is part of the broader Business Planning division. The team has a diverse range of responsibilities that include:

• Tool development – Business Planning sits at the heart of the agency and we need to provide the broader organisation with unparalleled intelligence.

Creating the tools and systems that enable Mindshare to offer a cutting edge service to our clients, is an increasingly important focus.

• Revenue generation – running bespoke research projects for our clients that help to better understand their audiences, create improved communications strategies, evaluate effectiveness, explore consumer journey etc
.
• Client intelligence – supporting client teams with insights that will improve, and make an active difference, when we are responding to client briefs or new business pitches

• Information sharing – creating a knowledge sharing culture through activities that enable knowledge and skills to be promoted and acquired with ease across the agency.

• Thought leadership – creating projects and work streams such as our annual Trends study and our R&D program that enhances Mindshare’s standing at the cutting edge of the communications industry.

• Bringing the Consumer to Life – we use a range of techniques to ensure the agency and our clients are tuned in to consumer behaviours and attitudes – including running a bespoke MS panel, our own qualitative unit, social and search insights, and trends development

From a client perspective, this role will work primarily on the Unilever account


The Role Objective

• To provide detailed research support to help guide future communication strategies for numerous Unilever brands across a range of food, personal care and homecare categories e.g. Persil, Flora, PG Tips

• As a member of the broader research team, to contribute to our overall understanding of the ways in which consumer attitudes and behaviour affect the communication processes


Responsibilities include:

• Evaluation of different communication channels / content opportunties, including design and management of projects within the research programme, using new approaches and leading edge techniques where appropriate, to test a wide range of channels and communications issues - particularly in the area of new or niche channels such as ambient, retail and digital



• To carry out the analysis and interpretation of consumer, brand, category and communication data in order to help develop future brand and category strategies. This includes:
o Understanding market place dynamics including analysis of competitor activity
o Involvement in brand portfolio management
o In depth analysis of target audiences including shopper behaviour, attitudinal profiling, decision making and media habits

• To build strong client relationships and be a key research contact for client insight teams, relevant brand managers and media managers

• Development and sharing of research in areas that are of particular interest to the client e.g. consumer groups, channels, advertising effectiveness, consumer trends, shopper behaviour

• Make research results accessible and actionable across relevant Unilever and MindShare teams through the use of engaging and creative techniques - ensuring learning is used to its full effect

• Responsible for sharing Mindshare learning and research tools with client insight teams and relevant brand managers

• Responsible for gathering and proactively sharing relevant media owner research with client insight teams and relevant brand managers



Essential Skills, Knowledge and Experience

• Solid research experience ideally in marketing, advertising or media
• Good understanding of brand marketing and communication
• Strong multi-tasking skills – able to manage time and resource across a wide range of projects - Unilever is a busy account, and you need to be able to juggle!
• Ability to analyse and interpret information in a creative and interesting fashion
• Naturally inquisitive, flexible approach, with strong strategic skills
• Mature and confident style – able to talk confidently to clients about research issues
• Detailed understanding of a wide spectrum of research techniques
• Ability to simplify and generate strong coherent insight from a wide range of sources and techniques
• Excellent attention to detail
• Excellent communication skills

About Mindshare

 

Founded in 1997, Mindshare was set up to pioneer and innovate in order to give our clients a competitive advantage. In the intervening decade, we have been the world's fastest-growing media agency - and we have witnessed a true communications revolution. Traditional notions of what marketing agencies can do have been ripped up and the lines between digital, creative, media, direct and consultancy have blurred. Both for now and for the future our ambition is to lead the definition of what a media agency can and should do.

 

We are part of GroupM, the world’s largest media investment group, representing almost 30% of the worldwide media market (almost 10% more than Publicis, and twice that of Omnicom). In the UK Mindshare is the fourth largest media agency with billings in excess of £700m, and our clients include Unilever, Facebook, Jaguar, Land Rover, Three, M&S, HSBC, Ford, Nike and Argos

 

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. We work hard to create a coaching culture across the agency and have launched training programmes including a “Future Leaders Programme”- a 12-month modular learning course designed to accelerate staff development and to expose employees to new areas of the business, and in January 2012 Huddle was launched - an innovative media & tech discussion event across our global network. Find out more here:

 

It’s not all work here- Mindshare hold social events for everyone including festive and summer parties and monthly get-togethers. We even have an annualised subsidised ski-trip which, by all accounts, is a roaring success!

 

Mindshare is multi award-winning: Cannes Gold Lions, IPA Effectiveness Awards; and our work for Nike, Volvo, One Water, Mazda, Kleenex and First Direct has won at the Revolution, New Media Age, Media Guardian Innovation, Clear Channel Outdoor Planning, Marketing Week Engage and the A4U Affiliates Awards. 

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.