Programmatic Buying Account Manager

Digital/Mobile Milan, Italy


Description

Position at GroupM

ABOUT OUR COMPANY IN ITALY

  • GroupM is the media holding of the WPP Group. The agencies Wavemaker, Mindshare, Mediacom are powered by GroupM and everyone fits themselves into the market with different skills and competences.
  • GroupM is the world’s leading media investment management group.  We have the intelligence to find or create valuable audiences and outcomes. We have the power to reach and engage audiences most effectively and efficiently. Our vision is to be unrivaled in everything we do.  We’re game-changers. We use our leadership, inventiveness and scale to drive advantage for our clients, partners and our people. We collaborate across the globe and our group to unlock new opportunities and deliver advantage.
  • Our strengths are focused on the creation of purchasing and advertising planning, econometrics models, performance marketing, digital media and big data management. Finally, we offers our competences about entertainment, content and about return on investments analysis.
  • We would like to improve our smart, agile and provocative team to stand out in a fast and revolutionary market.
  • If you believe on a dynamic point of view; if you’re ready to increase yourself everyday; if it’s time to bet on your potential.
  • Working in the media industry never gets boring, we hire people who take the job seriously, but don’t take themselves too seriously.

Express your talent. We’re ready, and you?

 

OBJECTIVE AND SCOPE OF THE ROLE

  • The Programmatic Buying Unit (PBU) of GroupM is looking for an experienced Account Manager to help develop strategic relationships within world-class media agencies.
  • You will be a thought leader and strategic thinker, helping to evangelize PBU solutions amongst your peers within agencies.
  • You will be responsible for developing deep relationships with advertisers and agencies to ensure optimal adoption of all product features.
  • Work with Campaign Managers and other members of your team to ensure campaigns are pacing evenly and meeting agreed upon KPI’s
  • Take responsibility for promoting PBU adoption within your assigned agency team and all revenue generated from your agency's client base.
  • Gather the metrics and analytics necessary to accurately forecast sales generated from all campaigns.
  • Coordinate communication, campaign strategy, campaign setup and kickoff process when needed.
  • This is a high profile position with a wealth of opportunities for growth professionally and personally.

 

RESPONSABILITIES                      

  • Manage agency relationships
  • Develop strong and effective audience targeted plans in accordance with campaign objectives and targeting strategy
  • Participate in post-campaign analysis
  • Supervise insertion order process and ensure adherence to terms and conditions
  • Handle cancellations and re-allocations in a timely manner
  • Optimize campaigns based on direction from Campaign Management team
  • Maintain and report on weekly pipeline of proposals and bookings
  • Take part in group brainstorming sessions to bring great ideas to life

 

ABOUT YOU

  • Minimum of 3 years of experience in interactive media planning and/or online ad network account management
  • Bachelor’s degree in Marketing, Communications, Information Systems or related field
  • Proven ability to build businesses within the digital and traditional media arenas
  • Strategic thinker and problem solver
  • Ability to maintain a high level of productivity and manage multiple competing priorities
  • Excellent with numbers and a strong eye for detail
  • Experience with DART/DFA, Sizmek and/or Atlas ad serving technology, RTB ad exchanges, DSPs will be considered a plus
  • Experience with third party ad tags, conversion tracking pixels, floodlighting, piggybacking and reporting
  • Advanced proficiency with Microsoft PowerPoint, Word, Excel: Experience with popular digital ad technologies is also strongly preferred
  • Fluent business English

 

PLACE TO WORK

Assago (MI)

 

REWARD:

A competitive reward package will be based upon the appointed individual.