Planner - Shell

Media Planning London, England


Position at Mediacom

Overview of job

The Shell International Account Planner will be the key team member responsible for handling relationships and campaigns with markets.  

3 best things about the job:

  1. Gain an understanding of media landscapes across the globe
  2. Work with a forward thinking and award-winning team and client
  3. Opportunity to development strategic thinking skills

Measures of success –

In three months, you would have:

  • Become familiarized with plans and media strategy for all Lubricants line of business
  • Begun developing relationships with local markets

In six months, you would have:

  • Reviewed local market 2018 plans and media rationales to ensure adherence to global strategy
  • Developed a relationship with the clients and have started to lead status calls and presented work to the clients

In 12 months, you would have:

  • Helped account managers and directors with annual strategic communication platform development and guidance to local markets
  • Shared best practices across the markets to help with global innovation

Responsibilities of the role:

About the team & client

The Shell Team at MediaCom is one of the largest within the International Department and is known for forward thinking and award-winning work.

MediaCom have worked with Shell for 10 years, first across EMEA and since 2005 we have handled the full global media assignment working across 5 main lines of business: Retail, Corporate, Lubricants, Recruitment, and B2B assignments. Shell is one of our major global partners – over 300 talented, passionate experts work across 30+ markets for the Shell team. The assignment is overseen globally from the MediaCom London office. 


About the role

We’re searching for a Media Planner to work on Shell Global B2C Lubricants business (across three different brands – Shell Helix, Rimula, Advance) as well as B2B Lubricants.

As the team member who sits across all lines of business, the key focus areas will be handling day to day relationships with the MC local markets and being the point person for best practice sharing and administration across all markets. Supporting the Account Managers (AM) on day-to-day campaign and project management and client communication will be important for learning and development.

The Media Planner will be supported by an Executive; a part of the role will be to involve and train the Executive in completion of required tasks and provide guidance to the Executive in reconciling local market spends and overseeing an up to date media calendar, along with administrative tasks as required (status sheets & calls, timelines, reporting etc).


Key Responsibilities


  • Develop strong relationships and fluid communication with local markets to keep up-to-date with plans
  • Participate in discussions with markets once briefing has happened to ensure they fully understand requests and are able to complete to deadline
  • Review plans and media rationale decks from local markets to give an opinion to AMs on whether the strategy has been fulfilled
  • Assist managers to produce and distribute campaign guidelines to markets
  • Pro-actively consider ways of working which could be introduced to assist in better/faster task delivery
  • Ensure best practice sharing across the local markets; focusing on new, innovative solutions relevant to brand


  • Provide support to the Shell Lubricants team, helping to lead status calls and attend client as well as internal meetings (e.g. with mobile, business science, search teams)


  • Supervise Executive on timely delivery & accuracy of monthly cost & booked database and quarterly commissions to MediaCom Finance and the client
  • Work with managers to ensure booked database is correct and up to date across markets
  • Manage the media authorization process for all markets


  • Ensure local markets are delivering quarterly competitive reports & that these are uploaded to software accurately
  • Stay on top of what competitors are doing; draw implications for Shell planning


  • Completion of Group M’s university courses (presentation, digital, programmatic, etc)
  • Meet regularly with media owners to keep up to date with the latest trends
  • Best practice sharing across network
  • Mentoring and involving the team Executive in day to day tasks/projects

What you will need:

  • Proven interest in media and understanding of what a media agency does
  • Analytic thinker – able to draw conclusions, provide recommendation for clients, agency partners
  • Enthusiastic and proactive multi-tasking
  • Strong attention to detail
  • Ability to work to deadlines
  • Good organisation skills
  • Good knowledge of PowerPoint and Excel
  • Comfortable with numbers: good basic understanding of maths (including but not limited to algebra and statistics)
  • Appetite to learn
  • Basic presentation and good communication skills
  • International experience, not a must have
  • Previous experience working across multiple channels, not a must have


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.


Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.


Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.


We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.


We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.


MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


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We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.