Description

Programmatic Account Manager

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

The Team:

We are a team of around 25 people working to deliver centralised programmatic activity for one of the world’s leading CPG brands. Our resource is split between the central leadership team in London embedded within the Wavemaker agency, regional programmatic hub champions in 5 European markets and offshore programmatic activation resource within Poland. Together we seek to deliver a market leading programmatic strategy for very engaged clients sitting across many markets.

We are now looking for a new Programmatic Account Manager to come and join the growing team based in London.

The Role:

Working within the central programmatic leadership team, the Programmatic Account Manager will work with the Programmatic Lead to drive governance and best practices in programmatic across the region. This role will involve managing the campaign testing plan across the region, facilitating optimisation and learning sessions across region and sharing monthly case studies to highlight successes across hubs. In addition, responsibilities will include ensuring brand safety and media quality across programmatic delivery, ensuring ad taxonomy convention compliance and monitoring and reporting of programmatic spend. The individual will engage with programmatic vendors and track spend and benefits across these vendors to ensure value extraction. This role does not involve hands on managing and optimising campaigns as that activity is undertaken by offshore teams.

Key Responsibilities:

Campaign testing plan management

• Oversight of the campaign testing plan across the region to ensure that client objectives and KPIs are met.
• Working with Hub team and Offshore teams to ensure innovative testing solutions are proposed, effectively run, analysed and case studies written up.
• Competently create media plans designed to achieve specified KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.

Programmatic governance

• Ensure effective brand safety and delivery of strong media quality across programmatic delivery within the region.
• Ensure ad taxonomy convention compliance across the region working with relevant teams to address any challenges.
• Monitoring and report programmatic spend across the region and share this on an ongoing basis with relevant client teams.

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail.
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

Wider Team Management

• Working with your line manager to ensure the effective management of Programmatic Hub Champions and Offshore teams, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub

Skills & Experience

• Passionate about programmatic and driving continued excellence.
• Previous experience in core trading platforms, DV360, TTD and Amazon.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Strong organisational skills with desire and ability to interact with and co-manage teams across multiple locations.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Ability to develop and manage comprehensive testing roadmaps in the Programmatic space – audience, media, creative
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

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