International Search Account Planner Global Powerhouse Brands

Performance London, England


Position at Mediacom


Operating Company


Job Title

Search Account Planner

Department / Team

Search & Biddable Department, EMEA

Reporting To

Search Account Manager




Mediacom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of Mediacom, MindShare, etc. Within these companies we have the largest search operations around the world with a greater geographic footprint than any competitor.


MediaCom handles the media planning and buying for some of the world's smartest advertisers.   Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.


The Team


We are the Mediacom International search & biddable team, part of connected execution, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue chip clients for both direct and brand led initiatives including but not limited to: Sony, American Airlines, Allianz, Shell, GSK & Bose.


Our vision for search & biddable is the integral role it plays in the media mix and the connectivity between medias both on and offline with search acting as a key gateway. A role in our team therefore allows you to advance your skill set as a subject expert but also exposes you to a much wider media business offering diversified training and development opportunities for a long term career path.    


We are looking for a Planner to come and join the fast paced and innovative Sony PlayStation team based in London. This is an exciting opportunity to work for one of the largest advertisers in the world and have the capacity to support and advance their Search Delivery. The Search hub is fully integrated in a connected teams working across Paid Social, Programmatic, ivideo and traditional display. The PlayStation Search team is in charge for the execution of all campaigns across the active markets and will work closely with the other MediaCom offices across the world.


You will be working on the Search delivery across 20+ markets within the Mediacom network and delivering to both local and central Sony PlayStation Client. The PlayStation Search team is highly resourced with 4 other persons in the team


The successful candidate will be able to develop his/her career with MediaCom as they will be enabled to continually improve and expand on their foundational search skills, with growth opportunities both upwards and sideways.   The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.



The Role


We are looking for an experienced planner or senior executive, with a proven track record in Search, client handling, and relevant exposure across other digital channels.


General tasks:

·         Be aware & in line of your clients’ business targets and goals.

·         Keep clients up to date on day to day changes in campaign performance and issues

·         Attend status meetings, results meetings and produce contact reports to ensure all meeting outcomes are reported and delivered against

·         Support a Senior Planner / Media Manager in delivering effective client service

·         Constantly feedback to line Manager and wider Account team relating to client developments, opportunities and pressures.

·         Build and sustain professional and collaborative working relationships with clients.

·         Act as a representative of the Search department and MediaCom at all times. Build relationships throughout the company, identify opportunity for client growth.

·         Take your career management seriously, preparing for performance reviews and attending training

·         Have an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.

·         Increase knowledge within the Oil & Gas field.


Search specific tasks:

·         The role requires a good understanding of search principles, how marketing campaigns work cross market, plus an advanced analytic aptitude.

·         Be responsible for the day to day delivery of Search campaigns, the primary concern is to manage, report and optimising a campaign in order to deliver against client volume and efficiency targets.

·         Develop an understanding of how other media can influence search; the principles of other marketing channels such as SEO, paid social, and mobile.

·         Have some basic experience with bid management, analytics & competitive insights tools available in the market - when they should be used and their relative strengths and limitations.

·         Have the ability to set up a search campaign from scratch - from keyword and ad copy creation to trafficking and uploading accounts to suppliers)

·         Take on responsibility for the planning and forecasting of schedules

·         Incorporate testing into Search campaigns - for example ad copy testing, Landing page testing, day-part targeting, keyword expansion etc.

·         Take responsibility for the production of results and competitive analysis - Reporting campaign performance on a weekly and monthly basis, (with support of a Search Executive)

·         Deliver a coherent commentary on results each week.

·         Have a proven track record of delivering search campaigns to high results, and fostering strong client relationships.

·         Show initiative and pro-activity in growing the search and biddable accounts, increasing efficiencies and identifying new client opportunities.

·         Support with the analysis of the Search campaigns.

·         Learn from and support the Sr. Planner/ Manager on campaigns across Search, GDN, YouTube and Programmatic, covering the UK market and Global.


People/ team responsibilities:


·         Liaise with line manager and aid in training and development of the Search Executive

·         Ensure that the Search Executive takes control and ownership of their roles within the account management process and that they understand the importance of their part.


Skills, Behaviours and Experience Required



·         Strong attention to detail

·         Confident presenter

·         Good telephone manners

·         Be administratively competent

·         Advanced competency of using Microsoft Excel, Word and PowerPoint.

·         Highly analytical

·         Team player

·         Winning can-do attitude, enthusiastic

·         Effective and efficient working style

·         Excellent written & verbal English language skills

·         Degree in a business, numerical, analytical or Economics discipline



·         Collaborative

·         Ambitious & independent

·         Ability to identify & deal with potential areas of conflict both within Mediacom or with clients

·         Remains calm under pressure

·         Communicates with authority and gravitas

·         Show ambition to take ownership of challenges



·         Intermediate paid search specialist, GAP & Bing certified

·         Advanced Excel skills

·         Bid management tools (e.g. Marin, DS3, Kenshoo)

·         Analytics tools (e.g. Google Analytics, Hitwise)


More About Working for MediaCom: People First, Better Results


Here at MediaCom, we know that our people are our greatest asset in making us the UK’s leading agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare.

The MediaCom network comprises 4,600 people working in 113 offices in 89 countries and we are proud to call some of the world's most successful brands as clients, including P&G, DLG, Coca-Cola and the Volkswagen Group.

Despite our growth over the years we work hard at retaining our creative and inclusive approach and aspire to our five pillars in every aspect of their work: Creativity, New Business, Citizenship, Bravery and Loving our Clients.


We have our very own on-site bar, an events programme including BBQs and drinks on the rooftop terrace, sports and social clubs, a range of staff discounts and on-site services including health screenings, financial management workshops, manicures and massages.


We believe that by putting our People First, we deliver Better Results for our clients and create a great place for everyone to enjoy their work.


Want to know more? Follow us on twitter @MediaComUK and find out more about our award winning work here:


We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.